• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
• Plan and prepare advertising and promotional material to increase sales of products or services providing, working with customers, company officials, sales departments, and advertising agencies.
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
• Inspect layouts and advertising copy, and edit scripts, audio, video, and other promotional material for adherence to specifications.
• Confer with department heads to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Coordinate with the media team to disseminate advertising.
• Coordinate activities of departments, such as sales, graphic arts, media, finance, and research.
• Plan and execute advertising policies and strategies for organizations.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Monitor and analyses sales promotion results to determine cost effectiveness of promotion campaigns.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• Track program budgets, expenses, and campaign response rates to evaluate each campaign, based on program objectives and industry norms.
• Develop communications materials, advertisements, presentations, or public relations initiatives to promote awareness of products and services.
• Develop comprehensive marketing strategies, using knowledge of products and technologies, markets, and regulations.
• Analyze data to evaluate the success of their marketing efforts and come up with new ideas to improve brand marketing and exposure
• Maintain portfolios of marketing campaigns, strategies, and other marketing products or ideas.
• Create, maintain, and conduct analytics reporting across multiple platforms.
• Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events.
• Manage and execute eCommerce website and any other commercial sites as well as full responsibility to handle company social media and after sales aspects
• Manage and execute social media influence.
• Create contently new concepts and ideas through all different kinds of our products & services as the group.
• The Management has the right to review, change and add duties and responsibilities if deemed necessary.

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