Division Marketing Manager Hospitality
Dubai, United Arab Emirates
Job Description
About Us
As a leader in luxury retail in the Middle East, Al Tayer Group\'s retail division, Al Tayer Insignia, hosts a portfolio of some of the world\xe2\x80\x99s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About The Role
The Division Marketing Manager - Hospitality will be the main representative of the marketing division within the hospitality portfolio for the region. The role will be for the development and execution of the Hospitality marketing strategy including activations, initiatives across multiple touchpoints. You will ensure consistency and a strong voice through all internal and external channels, elevating the overall customer\xe2\x80\x99s hospitality experience.
The Division Marketing Manager - Hospitality is the key relationship owner for our brands and is responsible for strategizing, conceptualizing, and delivering all brand led marketing campaigns. This role will also be accountable for supporting the various facets of the business for a seamless customer experience whilst achieving customer acquisition, retention, traffic and revenue goals. Key takeaways are to create an environment impacting strategies that improve customer experience, drive overall growth and market share
What You\'ll Be Doing:
\xc2\xb7 Develop marketing strategies for each hospitality brand portfolio in alignment with commercial and product development department leads.
\xc2\xb7 Manage the daily functionality of:
o Social media.
o Creating and managing all key marketing briefs for internal and external activations.
o Monitoring social media trends, research customer markets and competitor\xe2\x80\x99s activities to identify opportunities and key issues. Brainstorm new and innovative growth strategies for increased sales and customer acquisition.
o Championing established brand standards and expanding our share of voice through directed messaging.
o Working in partnership with key stakeholders to infuse brand voice and strategies into brand campaign plans, brand positioning and go-to-market strategies by creating motivating value propositions to get cross functional groups to \xe2\x80\x9cbuy in\xe2\x80\x9d and ensure necessary alignment.
o Partnering with key stakeholders on development of refined brand action and engagement plan for our key stakeholders (employees, vendors & suppliers).
\xc2\xb7 Lead creative content and campaign execution across the different channels, stores and markets.
\xc2\xb7 Create in conjunction with the Customer Experience Director, analysis of brand positioning, new target customer markets and channels to increase market share and growth.
\xc2\xb7 Conceptualize and execute menu design creation for all restaurants, including design and product labeling in collaboration with key stakeholders.
\xc2\xb7 Build annual store marketing plans that guide budgeting requirements to deliver against traffic and revenue goals.
\xc2\xb7 Utilize past performance, consumer insights and competitive intelligence to ensure correct strategies are in place to deliver maximum return on marketing investment.
\xc2\xb7 Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.
\xc2\xb7 Identify opportunities to enhance and build stronger brand equity for all brands represented.
\xc2\xb7 Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business.
\xc2\xb7 Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/ display activity, etc as required and per contractual obligations.
\xc2\xb7 Understand and constantly evaluate the customer behavior to maximize channel performance and investment.
\xc2\xb7 Pursue innovative and creative marketing opportunities that push the boundaries and keep brands at the forefront of the market through the campaigns.
\xc2\xb7 Oversee a robust test and learn plan to improve messaging, creative, timing and overall productivity; partnering with analytics teams to present findings, analysis and recommendations to leadership.
\xc2\xb7 Provide leadership to the Marketing Executive \xe2\x80\x93 Hospitality, ensuring development plans are in place.
\xc2\xb7 Drive efficiency and quality, supporting the development of the team for a future proof structure.
About You
Education/Certification and Continued Education
As a leader in luxury retail in the Middle East, Al Tayer Group\'s retail division, Al Tayer Insignia, hosts a portfolio of some of the world\xe2\x80\x99s best luxury brands in the fashion, jewellery, home and department store categories. Complementing its position in luxury retail, Al Tayer Insignia has also built new frontiers in lifestyle retail, representing leading brands in the Beauty, Home, Fashion and Hospitality sectors. Our brands include Bloomingdales, Harvey Nichols and Armani to name just a few!
About The Role
The Division Marketing Manager - Hospitality will be the main representative of the marketing division within the hospitality portfolio for the region. The role will be for the development and execution of the Hospitality marketing strategy including activations, initiatives across multiple touchpoints. You will ensure consistency and a strong voice through all internal and external channels, elevating the overall customer\xe2\x80\x99s hospitality experience.
The Division Marketing Manager - Hospitality is the key relationship owner for our brands and is responsible for strategizing, conceptualizing, and delivering all brand led marketing campaigns. This role will also be accountable for supporting the various facets of the business for a seamless customer experience whilst achieving customer acquisition, retention, traffic and revenue goals. Key takeaways are to create an environment impacting strategies that improve customer experience, drive overall growth and market share
What You\'ll Be Doing:
\xc2\xb7 Develop marketing strategies for each hospitality brand portfolio in alignment with commercial and product development department leads.
\xc2\xb7 Manage the daily functionality of:
o Social media.
o Creating and managing all key marketing briefs for internal and external activations.
o Monitoring social media trends, research customer markets and competitor\xe2\x80\x99s activities to identify opportunities and key issues. Brainstorm new and innovative growth strategies for increased sales and customer acquisition.
o Championing established brand standards and expanding our share of voice through directed messaging.
o Working in partnership with key stakeholders to infuse brand voice and strategies into brand campaign plans, brand positioning and go-to-market strategies by creating motivating value propositions to get cross functional groups to \xe2\x80\x9cbuy in\xe2\x80\x9d and ensure necessary alignment.
o Partnering with key stakeholders on development of refined brand action and engagement plan for our key stakeholders (employees, vendors & suppliers).
\xc2\xb7 Lead creative content and campaign execution across the different channels, stores and markets.
\xc2\xb7 Create in conjunction with the Customer Experience Director, analysis of brand positioning, new target customer markets and channels to increase market share and growth.
\xc2\xb7 Conceptualize and execute menu design creation for all restaurants, including design and product labeling in collaboration with key stakeholders.
\xc2\xb7 Build annual store marketing plans that guide budgeting requirements to deliver against traffic and revenue goals.
\xc2\xb7 Utilize past performance, consumer insights and competitive intelligence to ensure correct strategies are in place to deliver maximum return on marketing investment.
\xc2\xb7 Maintain a thorough understanding of relevant Principal requirements and guidelines, ensuring that all the respective brands within the BU apply and adhere to the guidelines across all managed marketing activities.
\xc2\xb7 Identify opportunities to enhance and build stronger brand equity for all brands represented.
\xc2\xb7 Work with CRM team to build relevant initiatives and analytics to support the brand strategy and business.
\xc2\xb7 Provide reports to BU / Principals on brand performance, marketing initiatives, customer mix, post event reports after each sponsorship/ display activity, etc as required and per contractual obligations.
\xc2\xb7 Understand and constantly evaluate the customer behavior to maximize channel performance and investment.
\xc2\xb7 Pursue innovative and creative marketing opportunities that push the boundaries and keep brands at the forefront of the market through the campaigns.
\xc2\xb7 Oversee a robust test and learn plan to improve messaging, creative, timing and overall productivity; partnering with analytics teams to present findings, analysis and recommendations to leadership.
\xc2\xb7 Provide leadership to the Marketing Executive \xe2\x80\x93 Hospitality, ensuring development plans are in place.
\xc2\xb7 Drive efficiency and quality, supporting the development of the team for a future proof structure.
About You
Education/Certification and Continued Education
- Graduate or Post Graduate Degree, preferably in the field of Business, Marketing Management or Mass Communications
- 7 to 10 of marketing experience, with at least 2 years in a managerial role working with/for brand conscious organizations in a relevant hospitality field
- Conceptualization of campaigns to cover 360
- Experience within the F&B industry which encompasses cafes/ restaurants
- Digitally native retail experience is a plus
- Ability to offer a personalized approach defined by customer behavior
- Experience in the GCC is preferred
- Global perspective and international experience are highly beneficial
- Strong project management and inter-departmental coordination skills
- Ability to analyze and understand market trends and conduct competitor analysis, providing the foundation for marketing strategies and an enhanced customer experience
- Highly motivated, with the ability to thrive in a fluid and demanding environment
- Highly organized with the ability to multi-task and take ownership
- Strong relationship management skills
- Strong leadership and people management skills to ensure the right mentorship, recruitment, and direction for the marketing team
- Fluency in English is a pre-requisite
- Knowledge of Arabic is an advantage
- Should be able to communicate effectively and have excellent negotiation skills
- Good understanding of the industry
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Job Detail
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Job IdJD1620396
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned