Job Description

Director - Public Relations & Communications

Direct message the job poster from OMNIYAT The Director of PR & Communications leads the development and execution of our brand's public relations and communication strategies, ensuring the brandaEUR(TM)s image aligns with the ultra-luxury real estate market in Dubai. This role is essential in driving media relations, press campaigns, and strategic partnerships to elevate our brand's visibility and reputation in high-end markets. Key responsibilities:

Develop and implement an integrated PR and communications strategy that strengthens our brand's positioning as a pioneer in ultra-luxury real estate. Oversee and ensure consistency in brand messaging, media engagement, and digital communications across all platforms. Act as a brand custodian, ensuring alignment with our brand's vision, values, and business objectives. Oversee the development and execution of high-impact PR campaigns, securing top-tier media placements in global luxury, business, and real estate publications. Maintain strong relationships with media outlets, journalists, influencers, and high-net-worth stakeholders to enhance positive brand coverage. Manage crisis communications, ensuring effective response strategies that protect the brand's reputation. Monitor media sentiment, track PR performance, and report insights to senior leadership. Lead the brand management strategy, ensuring the development of compelling campaigns that reinforce our brand's luxury status. Oversee advertising, digital marketing, partnerships, events, and experiential activations to drive brand equity. Work closely with marketing, sales, and development teams to align communications strategies with commercial goals. Direct the social media strategy, ensuring our brand's online presence reflects its ultra-luxury positioning. Drive digital storytelling, influencer partnerships, and engagement initiatives that resonate with high-net-worth audiences. Oversee paid and organic social campaigns, ensuring ROI-driven execution and brand consistency. Lead and mentor a high-performing team, including the PR Manager, Brand Manager, Social Media Manager, and PR & Communications Executives. Oversee departmental budgets, ensuring efficient allocation of resources for maximum brand impact. Foster a culture of innovation, excellence, and collaboration within the communications team. Skills & Qualifications: BacheloraEUR(TM)s degree in Marketing, Communications, Public Relations, or a related field. 10-15 Years of experience in PR & Comms, minimum 5 Years of working as a team leader in the Real Estate Market Strong Communication Skills, Media Relations Expertise, Crisis Management, Strategic Thinking, Event Management, Strong knowledge in Brand Alignment, Negotiation Skills, and Project Management. This position requires occasional travel outside the UAE #J-18808-Ljbffr