The Sales & Marketing Director will lead Amlak Holding's sales, marketing, and branding functions across its diverse asset portfolio, including
residential properties, retail and commercial venues, and sports and events facilities
within Education City and other locations. The role is responsible for driving revenue growth, brand positioning, tenant engagement, and the overall market visibility of Amlak Holding as the
commercial arm of Qatar Foundation
.
Key Responsibilities:
1. Sales Strategy & Business Development
Develop and implement sales strategies to maximize occupancy, rental income, and event bookings across Amlak's portfolio (residential, retail, sports, and event spaces).
Identify and secure new business opportunities, partnerships, and sponsorships aligned with the company's commercial objectives.
Lead negotiations for key leases, events, and sponsorship contracts to ensure optimal commercial outcomes.
Establish pricing and promotion strategies in coordination with the COO and Finance team.
2. Marketing, Branding & Communications
Oversee Amlak's brand identity, ensuring consistency across all touchpoints and alignment with Qatar Foundation's overarching brand.
Lead the planning and execution of integrated marketing campaigns--digital, PR, and experiential--to promote Amlak's assets and offerings.
Drive the creation of marketing materials, digital content, and advertising strategies that enhance visibility and positioning.
Manage relationships with external marketing agencies, media partners, and design consultants.
3. Events & Sports Venue Management
Develop a commercial strategy for sports and event venues such as
The Dome
and other Education City facilities.
Oversee event sales, scheduling, and client relationship management to optimize utilization and profitability.
Collaborate with partners and internal teams to attract high-quality events and sporting activities that align with Amlak's brand values.
Ensure seamless coordination with operations and facility management teams for event delivery.
4. Residential & Leasing Portfolio
Lead leasing strategies and campaigns for residential properties, ensuring competitive positioning and tenant satisfaction.
Work closely with Property Management to align leasing initiatives with service quality and operational goals.
Analyze market trends, competitor performance, and customer preferences to inform data-driven decisions.
5. Leadership & Team Development
Build and lead a high-performing Sales & Marketing team with clear KPIs, training, and development plans.
Foster a results-oriented, collaborative, and customer-focused culture within the department.
Coordinate cross-functionally with other business units to ensure consistent communication and aligned objectives.
Qualifications & Experience:
Bachelor's degree in Business Administration, Marketing, or a related field (Master's degree preferred).
Minimum
8-10 years
of progressive experience in
sales, marketing, or business development
within
real estate, events, hospitality, or sports management sectors
.
Proven experience managing
branding initiatives
,
digital marketing
, and
public relations
.
Demonstrated success in developing and executing sales strategies across
mixed-use developments
or
institutional portfolios
.
Strong negotiation, presentation, and stakeholder management skills.
Excellent command of English; Arabic is an advantage.
Core Competencies:
Strategic Thinking & Commercial Acumen
Strong Leadership & People Management
Excellent Communication & Presentation Skills
Market Insight & Data-Driven Decision-Making
Creativity and Brand Awareness
Relationship Building & Networking
Job Types: Full-time, Permanent
Pay: QAR17,500.00 - QAR25,000.00 per month
Location:
* Doha (Required)
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