Liberate is a real estate brokerage startup studio, founded by Abdullah Alajaji (founder of Driven Properties, Lamar Development, Refine, houza), JP Mondalek (ex Uber, dubizzle/OLX, Amazon, houza), Sebasatian Ritter (ex dubizzle, houza), and Alex Hutley (ex dubizzle/OLX, Shedd). Liberate is re-imagining how real estate brokerages are built, scaled, and operated. We partner with top-performing agents and give them the systems, brand, technology, and leverage to build their own independent brokerages and teams without the legacy baggage of traditional firms; all while having access to one of the most successful brokerages (Driven Properties) for developer access, agent collaboration, and support. Our long-term ambition is to build The Liberate Guild: the most successful, collaborative portfolio of independent boutique real estate brokerages in the UAE. This role sits at the center of that mission.
The Role
We're hiring a Director to lead Liberate's Partner and Agent Acquisition Program. This is not a "manage inbound leads" role. This is a builder-seller role for a senior B2B sales operator who can design the sales motion, execute relentlessly, and scale it into an engine. Your objective is simple but ambitious: Identify, engage, and convert the top-producing real estate agents in the UAE who have the ambition to build their own brokerage and teams.
What You'll Do
Own Partner Acquisition End-to-End
Design and execute Liberate's Partner and agent acquisition strategy across the UAE
Identify top-performing agents with entrepreneurial drive and leadership potential
Run a high-touch, high-conviction sales process from first contact to signed Partner
Build a World-Class B2B Sales Engine
Build and own Liberate's Partner CRM from the ground up
Define ICPs, segmentation, deal stages, and qualification frameworks
Design automated outreach sequences, follow-ups, and nurture flows
Track funnel performance, conversion rates, and cycle times obsessively
Sell a Vision, Not a Job
Position Liberate as the platform and partner of choice for elite agents ready to build
Clearly articulate the financial, operational, and lifestyle upside of independence
Handle complex objections around risk, brand, team building, and transition timing
Work Data-First, Tech-Forward
Use data to prioritize accounts, refine messaging, and improve close rates
Partner closely with marketing and ops to test messaging, channels, and treatments
Continuously improve the Partner journey post-close to maximize long-term success
Sign 1 New Liberate Partner Every Month
Your KPI is to sign 1 new Liberate Partner per month (target: 10-12 per year)
Assist Liberate Partners with Building Teams
Help Liberate's Partners grow by scaling their broker talent pool
Requirements
Who This Is For
You are likely someone who:
Comes from a strong B2B sales background (consultative, high-ticket, complex sales)
Has either deep knowledge of the UAE real estate market or a genuine obsession with mastering it quickly
Has sold transformational outcomes, not just products
Thrives in ambiguity and enjoys building systems from zero
Is intensely self-driven, competitive, and outcome-oriented
Thinks in pipelines, funnels, and data
You are not afraid of rejection, long sales cycles, or high standards; and you
expect to be rewarded for performance.
Skills & Experience We're Looking For
Director, Partner and Agent Acquisition 3
Senior-level B2B sales experience, ideally in services, platforms, or partnerships
Proven ability to build and close your own pipeline
Strong experience with CRMs, sales tooling, and automation
Data-driven mindset with comfort using dashboards, metrics, and reporting
Exceptional communication, persuasion, and stakeholder managementskills
Entrepreneurial mindset. You think like an owner, not an employee
Experience in real estate is a plus, but sales excellence and learning velocity
matter more.
Benefits
Why This Role Is Different
You're not selling ads, listings, or desks; you're recruiting future founders
You'll shape the DNA of an entire network of brokerages
You'll work directly with the founders on strategy and execution
Compensation and upside are designed to reward real impact
If you're a top-tier B2B sales operator who wants to build something meaningful, scalable, and industry-defining and you believe the future of real estate belongs to independent, founder-led brokerages then this role was built for you.
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