Company Description

A surprising, chic merging of Asian style with an Egyptian aesthetic, Raffles Dubai is a 5-star luxury hotel perfectly positioned in the heart of the city , delivering impeccable service and sophisticated style.



POSITION PURPOSE

This role oversees and leads all marketing & communication efforts in the hotel. Director of Marketing & Communications is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness. This role oversees and leads all marketing & communication efforts in both hotels.

KEY ROLES & RESPONSIBILITIES

• Responsible for the planning and execution of content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning
• Manage all activities within the marketing department, ensuring all brand standards are followed
• Creates & executes marketing plan according budget
• Serve as the hotel\xe2\x80\x99s primary brand ambassador, ensuring that brand guidelines are followed
• Develop the hotel\xe2\x80\x99s communication strategies and execute the marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure
• Plan and oversee the hotel\xe2\x80\x99s advertising and promotional activities
• Pro-actively identify relevant marketing partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience
• Verifies all advertising for the hotels in digital channels is in alignment with brand voice
• Build and maintain positive relations with the Corporate and Regional offices
• Oversee photo and video shoots for the hotel and seasonal campaigns
• Other duties as assigned

Qualifications

PERSONAL ATTRIBUTES

• Excellent understanding of luxury market
• Excellent understanding of all hotel departments
• Professional presentation skills
• Knowledge of basic accounting, math skills and analytical capabilities required
• Ability to assess/evaluate employee\xe2\x80\x99s performance fairly
• Must have strong interpersonal skills with attention to details
• Strong written and verbal communication skills
• A leader with a positive attitude
• Strategic thinking combined with the ability to move strategy to action
• Problem solving skills
• Managerial / Leadership skills
• Self-motivated, creative and confident, with a highly energetic personality
• Creative, independent, and manages stress gracefully
• Ability to meet deadlines consistently
• Pro-active and taking initiative
• Must be organized and ability to work and follow systems and procedures
• Must be adaptable to change of strategy, ideas, systems etc.
• Must be guest service oriented
• Proficiency in organizational planning with the ability to multi-task

EXPERIENCE & QUALIFICATIONS

• Bachelor\xe2\x80\x99s degree in Marketing, Business, or related major
• Minimum 5 years experience in the marketing, digital or related professional area
• Hospitality marketing or advertising agency experience preferred
• An experienced marketing expert, a dynamic and self-driven, creative individual
• An engaging and empathic leader
• A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR)
• Strong luxury hotel background is preferred
• Fluency in English, written and spoken

Additional Information

Raffles Dubai Sheikh Rashid Road, Wafi121800 Dubai, United Arab Emirates

RAFFLES