Job Description

Director of Enrollment

Permanent contract

/Location: Abu Dhabi


Les Roches Global Hospitality Education, in the top 3 for Employer Reputation of Hospitality & Leisure Management graduates by the QS World University Ranking, is a brand of the Sommet Education Group. Founded in 1954, Les Roches is a private institution based on the Swiss model of experiential learning, offering undergraduate and graduate degrees in the fields of hospitality, tourism and event management. Les Roches prepares entrepreneurial and innovative graduates across a global network of campuses in Crans-Montana (Switzerland), Marbella (Spain) and Abu Dhabi (United Arab Emirates).


You share our values: Development, Distinctiveness, Joint commitment, Openness and Sense of service.


The Director of Enrollment is responsible for strategic leadership of student recruitment at Abu Dhabi Hospitality Academy - Les Roches, ensuring alignment with the institution's long-term five-year growth plan for undergraduate and postgraduate programs. This role focuses on high-level planning, data-driven decision-making, and overseeing the execution of recruitment strategies. The Director of Enrollment mentors the Country Enrollment Manager and ensures that enrollment goals are met while fostering strong industry and governmental relationships.



This role contributes to the broader development of the UAE's hospitality sector, encouraging Emirati talent to pursue careers in the industry.

Key Responsibilities

Enrollment Strategy & Leadership:

Develop and implement a three-year enrollment strategy aligned with ADHA-Les Roches' objectives. Oversee target setting, budgeting, and forecasting for student recruitment. Ensure strategies are data-driven, leveraging analytics to refine tactics. Establish sustainable recruitment initiatives based on local and regional market trends.

Department Setup & Leadership:

Establish the Enrollment Department, defining roles and responsibilities to ensure an effective structure. Recruit, train, and mentor a high-performing enrollment team, fostering continuous professional development.

Stakeholder Engagement & Collaboration:

Build strong relationships with government entities, embassies, and industry leaders. Work closely with Les Roches' global enrollment teams to align with institutional goals. Collaborate with marketing and finance teams to ensure enrollment strategies are well-supported.

Recruitment Events & Market Positioning:

Guide the Enrollment Manager in organizing Open Days, VIP B2B Events, and educational fairs. Identify new lead generation opportunities to enhance recruitment channels. Ensure campus branding and messaging align with Les Roches' strategic vision.

Compliance & Reporting:

Ensure all recruitment activities comply with Les Roches' policies and UAE education regulations. Provide regular reports and insights to senior management on recruitment progress and market trends.

Education and Professional Qualifications:

Bachelor's degree in Hospitality Management, Business Administration, Education, or a related field; a Master's degree is preferred. Extensive experience in the hospitality industry, particularly in roles related to enrollment and admissions.

Experience:

Minimum 10 years of experience in student recruitment, sales, or admissions within an educational or hospitality institution. Proven leadership experience in an international or multi-cultural environment. Strong understanding of hospitality education and higher education trends.

Knowledge and Skills:

Proven track record of developing and executing successful enrollment strategies. Strong interpersonal and negotiation skills for government and industry engagement. High-level strategic planning and ability to mentor high-performing teams. * Fluent in English (Arabic proficiency preferred).