Job Description

Job Title Director Marketing Communication

Description

The Position This role oversees and leads all marketing & communication efforts in the hotel. The Director of Marketing and Communication is responsible to create and promote on-brand messaging to customers through various channels with the goal of enhancing the image of the hotel, driving consumer awareness, increasing market share, and building brand awareness KEY ROLES & RESPONSIBILITIES Manage all activities within the marketing department, ensuring all brand standards are followed Create & execute the annual strategic and seasonal marketing/ communications plan according to budget Serve as the hotel's primary brand ambassador, ensuring that brand guidelines are followed Develop the hotel's communication strategies and execute the luxury marketing campaigns in conjunction with the Sales, Spa, Food and Beverage departments to ensure profit growth and brand exposure Plan and oversee the hotel's advertising and promotional activities Manage the hotel's creative agency to develop all marketing collateral, promotional pieces, and advertising campaigns Develop strong relationships with the media as well as with tourism industry partners Leverage existing media relationships and cultivate new contacts within business and industry media Responsible for the planning and execution of compelling consumer and media content creation as well as creative agency briefing (including copy writing, photo/video shootings) ensuring delivery in adherence with brand guidelines and hotel positioning Plan and oversee the hotel's advertising and promotional activities Pro-actively identify relevant marketing/ brand partners for the hotel and manage these relationships profitably to raise hotel awareness, drive demand, deepen loyalty and enrich brand experience Verify all advertising for the hotel in digital channels is in alignment with brand voice Build and maintain positive relations with Accor Corporate and Regional offices Oversee photo and video shoots for the hotel and seasonal campaigns Other duties as assigned PERSONAL ATTRIBUTES Excellent understanding of luxury market Excellent understanding of all hotel departments Professional presentation skills Knowledge of basic accounting, math skills and analytical capabilities required. Ability to assess/evaluate employee's performance fairly. Must have strong interpersonal skills with attention to detail Strong written and verbal communication skills A leader with a positive attitude Strategic thinking combined with the ability to move strategy to action Problem solving skills Managerial / Leadership skills Self-motivated, creative and confident, with a highly energetic personality Creative, independent, and manages stress gracefully Ability to meet deadlines consistently Pro-active and takes initiative Must be organized and ability to work and follow systems and procedures Must be adaptable to change of strategy, ideas, systems etc. Must be guest service oriented Proficiency in organizational planning with the ability to multi-task EXPERIENCE & QUALIFICATIONS Bachelor's degree in Marketing, Business, or related major Minimum 5 years' experience in the marketing, digital or related professional area Hospitality marketing or advertising agency experience preferred An experienced marketing expert, a dynamic and self-driven, creative individual An engaging and empathic leader A passionate individual with experience in marketing; traditional & digital; as well as e-commerce and communication (PR) Strong luxury hotel background is preferred Fluency in English, written and spoken

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