Director Brand Activation Emerging Markets Central
Dubai, United Arab Emirates
Job Description
Purpose & Overall Relevance for the Organization
Lead the execution of the Global Brand activation strategy across the EMC region delivering against all relevant Brand KPIs. Ensure executional excellence and consistent deployment of a holistic brand marketing plan across all communication channels, in strong partnership with the wider brand leadership team.
Key Responsibilities:
Lead the execution of the Global Brand activation strategy across the EMC region delivering against all relevant Brand KPIs. Ensure executional excellence and consistent deployment of a holistic brand marketing plan across all communication channels, in strong partnership with the wider brand leadership team.
Key Responsibilities:
- Lead the Market Brand Activation team (Communications, Newsroom (PR, digital & partner publishing), BTL activations
- Build, lead and develop a highly engaged team (incl. individual development and succession planning)
- Responsible for the creation of a seasonal and annual brand marketing strategy, toolkits and activation plan that lands the Global priorities and includes country specific activations
- Drive significant Brand KPI growth across all EMC countries
- Strong cross functional loyalty with brand and channel peers to secure that the brand budgets are maximised and positively influencing brand health and commercial KPIs.
- Responsible to plan the allocation of comms & activation investments (marketing budget) between EMC countries & business categories - and lead execution (e.g. BMP)
- Ensure excellence and collaborate with Digital Activation team in paid media & traffic marketing including shared KPI framework and management of media effectiveness program
- Ensure excellence of seasonal concept activations at point of purchase in all distribution channels (wholesale, own retail, franchise,
- Collaborate with Digital Activation team to increase digital thinking across the brand / categories in order to increase qualitative traffic to digital channels
- Drive the optimization of the different digital consumer touchpoints through the full funnel by driving the execution of locally relevant campaigns
- Define seasonal calendar and align with EMC & EM hub Brand teams
- Plan and drive Trade Zone Strategy in partnership with brand leadership team within EMC, ensuring consistent execution and delivery against Brand KPIs.
- Drive specific consumer research and actions relating to the findings across EMC and share relevant research with hub teams.
- Broad Marketing experience, with a distinct track record of success and high-level Brand Communication knowledge
- Strong campaign creative development & activations experience
- Ability to develop and implement strategy
- Proven leadership and management abilities especially in managing a diverse team (incl. remote management, cross functional loyalty)
- Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
- Strong cross-functional and stakeholder management experience across commercial functions (e.g. marketing, sales, etc.) and support functions (finance preferred), as well as different organizational levels (Global, Market, etc.)
- Strong industry knowledge, across divisions footwear, apparel and accessories and across all BUs.
- Expert understanding of markets consumers, accounts, economic environment and commercial needs
- Strong experience in managing budgets
- 8-10 years of experience in marketing required.
- University degree in Marketing or equivalent professional experience
- Previous experience in managing a global matrix organization required
- Sporting goods industry experience required
- Fluent in English, Arabic preferred
- International work and cultural experience; substantial experience working in regional teams
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Job Detail
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Job IdJD1727511
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned