JOB TITLE Digital Specialist GENERAL DESCRIPTION In-house digital and media expert supporting all brands on media execution and excellence. From online campaigns, editorial websites management, CRM, search & SEO to activating services and growing ACD’s 1P Database. DUTIES AND RESPONSIBILITIES
Launch media campaigns with the brand teams with the right messaging and content across the funnel and cracking the right media mix per brand
Research & Data analysis: strong proficiency in data extraction and trends analysis and reporting on a regular basis
Ensure consistency and harmonization of all of our online activities across all platforms with PR, eCommerce and offline teams whilst adhering to brand guidelines and equity
Support and work with brands on launching upcoming editorial websites for the division, with a strong search and SEO plan in place
Ensure that the brands activate CRM and AI services to connect with our audiences & focusing on our 1P Data activation
Measurement across all touchpoints with identified KPIs & measurement against L’Oreal Benchmarks
KNOWLEDGE AND EXPERIENCE
2/3 years experience in digital marketing
Languages: written & spoken English and Arabic
Google Analytics certification & Google Ad words certification
Use of digital tools is a must(SEO, Social Analytics, Sprinklr, Social Management, etc)
SKILLS AND ABILITIES
Strong project management knowledge and ability to handle multiple projects simultaneously
Strong partners management skills to manage external stakeholders and internal teams
Solid analytical skills and being detail-oriented
Pro-active, entrepreneurial individual with a constant drive for results
Understanding of Search & SEO
CRM & 1P Data focus and proficiency
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