Job Description

Position Overview
The Digital Media Specialist at CPC Inc plays a crucial role within the Information Technology division, particularly in the Corporate business unit, based in Sharjah CH. This multifaceted position blends several key competencies, including graphic design, search engine optimisation (SEO), web development, and video editing. The Specialist will be instrumental in crafting visually striking digital content, optimising web presence, and supporting the evolution of the company's digital channels to enhance user engagement and brand visibility.
Key Responsibilities

• Graphic Design: Create compelling and visually attractive digital assets such as banners, infographics, social media visuals, and promotional materials for both digital platforms and physical displays, ensuring alignment with branding guidelines and messaging consistency across all channels.
• Work collaboratively with internal stakeholders including the Communications department and external vendors to conceptualise and execute creative campaigns tailored to target audiences and organisational objectives.
• Manage and curate the company's digital asset library, ensuring all logos, images, videos, and press materials are up-to-date, well-organised, and easily accessible for the wider team.
• SEO Optimisation: Lead keyword research and data analysis to identify opportunities for improving organic search rankings and increasing website traffic.
• Optimise website content, meta-data, and other on-site elements to maximise visibility and relevance to identified keywords, adopting best SEO practices.
• Regularly monitor SEO metrics and trends using tools such as Google Analytics, producing insightful reports and recommending continuous improvements to enhance search engine performance.
• Web Development and Maintenance: Contribute to the development, update, and maintenance of the company's websites, implementing design enhancements and ensuring functional excellence.
• Ensure content accuracy and freshness by overseeing website content management and updates, keeping information current and aligned with business needs.
• Collaborate with developers and external vendors to ensure technological and design solutions meet user experience best practices and company standards.
• Stay updated on emerging web technologies and trends, proactively suggesting and implementing innovative solutions to enhance website usability and effectiveness.

Qualifications and Experience

• A minimum of 5 to 6 years' professional experience in digital media, demonstrating advanced skills in graphic design, video editing, SEO optimisation, and web development within a corporate environment.
• Proficient in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, capable of producing high-quality digital artwork and promotional content.
• Strong understanding of SEO principles, with proven experience utilising analytics platforms such as Google Analytics to track, assess, and enhance website performance.
• Extensive hands-on experience with Wordpress CMS, front-end web technologies including HTML, CSS, JavaScript, Angular, and Sharepoint, with the ability to independently execute website updates and troubleshoot issues.
• Exceptional creative vision paired with meticulous attention to detail, able to translate complex concepts into attractive and effective designs.
• Excellent interpersonal and communication skills, able to thrive within cross-functional teams and manage relationships with both internal stakeholders and external partners effectively.
• Arabic fluency (spoken and written) will be advantage.

Additional Attributes

• A proactive attitude towards learning and applying new digital techniques and industry trends to keep CPC Inc at the forefront of digital media advancements.
• Ability to manage multiple projects simultaneously, demonstrating strong organisational and time management capabilities to meet deadlines and deliver high-quality outputs.
• Commitment to upholding CPC Inc's values of inclusivity, collaboration, and continuous improvement through innovative digital practices.

Why Join CPC Inc?
Joining CPC Inc as a Digital Media Specialist offers an exciting opportunity to be at the cutting edge of digital communication within a forward-thinking corporate environment. You will contribute directly to shaping the company's digital footprint, working with a talented team that values creativity, innovation, and professional growth. CPC Inc is committed to fostering an inclusive workplace where diverse ideas and perspectives are encouraged, helping you to thrive both personally and professionally.

Skills Required