Job Description

- Digital Marketing Technical Specialist

Position:

Digital Marketing Technical Specialist (Female Preferred)

Location:

Dubai, UAE

Employment Type:

Full-time

About the Role

The Digital Marketing Technical Specialist is responsible for managing, optimizing, and automating digital marketing campaigns using technical tools, platforms, and data-driven strategies. This role bridges the gap between marketing and technology by implementing performance-driven solutions that maximize ROI and enhance online brand presence.

Key Responsibilities

Campaign Management

Plan, implement, and optimize digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other paid platforms. Manage SEO (on-page and off-page) strategies to improve organic visibility. Execute and monitor email marketing campaigns with automation tools.

Technical Execution

Manage marketing automation platforms (HubSpot, Zoho, Mailchimp, etc.). Implement conversion tracking, retargeting, and A/B testing. Set up and manage analytics dashboards, pixel integrations, and event tracking.

Data & Performance Analysis

Monitor KPIs, generate detailed performance reports, and provide actionable insights. Conduct website audits and recommend improvements for performance, UX, and CRO (Conversion Rate Optimization). Use Google Analytics (GA4), Tag Manager, and Data Studio to track and analyze user behavior.

Collaboration & Support

Work closely with creative, content, and development teams for seamless campaign execution. Provide technical support for CRM, marketing tools, and lead management systems. Assist sales teams by ensuring lead quality, attribution tracking, and funnel optimization.

Required Skills & Qualifications

Bachelor's degree in Marketing, IT, Computer Science, or related field.

Mandatory:

Prior experience in the IT sector with exposure to digital marketing, software/web solutions, or IT services.

2-4 years of proven experience in digital marketing with a strong technical background. Hands-on expertise in Google Ads, Facebook Business Manager, and LinkedIn Campaign Manager. Strong knowledge of SEO tools (SEMRush, Ahrefs, Screaming Frog). Proficiency in Google Analytics 4 (GA4), Google Tag Manager, and Data Studio. Familiarity with marketing automation tools (HubSpot, Zoho, Mailchimp, ActiveCampaign). Basic understanding of HTML, CSS, and JavaScript for troubleshooting. Strong analytical, problem-solving, and reporting skills.

Preferred Skills

Knowledge of API integrations for marketing platforms. Experience with CRM systems and lead management workflows. Familiarity with WordPress, Shopify, or other CMS platforms.

Why Join Us?

Opportunity to work with a fast-growing digital marketing and IT solutions company in Dubai. Exposure to international clients across UAE, UK, USA, and India. A collaborative work environment with continuous learning and growth opportunities.
Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED5,000.00 per month