Ducon Industries are searching for an experienced Digital Marketing Specialist to assist in the planning, execution and optimization of our online marketing platforms. The ideal candidate will have a passion for all things relating to marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Responsibilities

\xef\x82\xb7 Assist in the formulation of strategies to build a lasting digital connection with consumers

\xef\x82\xb7 Plan and monitor the ongoing company presence on social media (Twitter, Facebook , instagram,Tittok etc.)

\xef\x82\xb7 Launch optimized online adverts through Google Adwords, Facebook ,Tittok etc. to increase company and brand awareness

\xef\x82\xb7 Be actively involved in SEO efforts (keyword, image optimization etc.)

\xef\x82\xb7 Co ordiante with content wiriter for newsletters and promotional emails and organize their distribution through various channels

\xef\x82\xb7 Collaborate with designers to improve user experience

\xef\x82\xb7 Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)

\xef\x82\xb7 Acquire insight in online marketing trends and keep strategies up-to-date \xef\x82\xb7 Maintain partnerships with media agencies and vendors Requirements and skills

\xef\x82\xb7 Proven experience as Digital Marketing Specialist or similar role

\xef\x82\xb7 Excellent understanding of digital marketing concepts and best practices

\xef\x82\xb7 Experience with B2C social media, Google Adwords and email campaigns and SEO

\xef\x82\xb7 Perfect knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc.)

\xef\x82\xb7 Analytical mindset and critical thinking \xef\x82\xb7 BSc/BA in marketing or relevant field

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