Abu Dhabi, UAE SALARY: 20,000 AED - 25,000 AED PER: Month TERM: Permanent

Company: Fintech

Title: Digital Marketing Specialist

Location: Abu Dhabi

Type: Office Based

Salary: 20,000 AED - 25,000 AED

The Role:
As a Digital Marketing Specialist, your primary responsibility is to optimize search, display, and programmatic advertising campaigns using Google SA360, DV360, and CM360, with a strong emphasis on data analysis. You will work on developing effective audience targeting and segmentation strategies, creating ad copy and landing page strategies, conducting A/B testing, and troubleshooting issues with campaigns.

Your strong data-driven mindset will enable you to continuously analyze campaign performance and identify opportunities for optimization. You will use data-driven attribution modeling, multi-device and multi-platform touchpoints of user engagement, and mobile app marketing, including Firebase, to analyze mobile app performance.

You will create custom reports and dashboards using CM360 and Google Analytics 4 to track KPIs and measure campaign success. Additionally, your excellent communication skills in English and Arabic will help you in managing stakeholders effectively and driving results-oriented outcomes.

Key Responsibilities:

• Optimize display and programmatic advertising campaigns to achieve target KPIs, including CTR, CPC, CPA, ROAS, and conversion rates.

• Develop effective audience targeting and segmentation strategies, ad copy and landing page strategies, and conduct A/B testing to continuously improve campaign performance.

• Analyze campaign performance data using CM360, Google Analytics, and other reporting tools to identify trends, issues, and opportunities for optimization.

• Build and manage custom reports and dashboards to monitor campaign performance and provide insights to stakeholders and clients.

• Collaborate with cross-functional teams to ensure integrated and effective campaign strategies.

• Continuously stay up-to-date on the latest digital marketing trends, best practices, and tools, present the findings, and incorporate them into campaign strategies as appropriate.

• Understand and work with data-driven attribution modeling, multi-device and multi-platform touch points of user engagement, and mobile app marketing analytics, including Firebase, Adjust, and AppsFlyer.

• Experience using MMPs to track and optimize campaigns across multiple user touch points, channels and platforms.

• Illustrate funnels and optimize all campaigns based on data-driven attribution modeling.

Typical day:

This is a hands-on performance marketing role right at the heart of the department and therefore the ability to effectively manage workload and stakeholders is important. One day might involve launching a campaign to support a new product or platform rollout, negotiating a new direct buy media relationship and the next might be assisting in the implementation of an affiliate platform.

The ideal candidate will be obsessed with data, performance and conversion to ensure we get the most effective returns from our activity. You\'ll explore new audiences, new channels and new opportunities and have a creative twinkle in your eye.

Requirements:

• Bachelor\'s degree in Marketing, Business Administration, or related field.

• 3+ years of experience in digital marketing, with a focus on display and programmatic advertising, and a strong understanding of performance marketing and data analysis.

• Strong understanding of performance marketing and experience using Google DV360, CM360, and other advertising platforms.

• Proven track record of achieving KPIs such as CTR, CPC, CPA, ROAS, and conversion rates in digital marketing campaigns.

• Experience building custom reports, dashboards, and other analytical tools to monitor campaign performance and provide insights to stakeholders.

• Strong analytical and problem-solving skills, with a data-driven approach to campaign optimization.

• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.

• Understand and work with data-driven attribution modeling, multi-device and multi-platform touch points of user engagement, and mobile app marketing analytics, including Firebase, Adjust, and AppsFlyer.

• Ability to manage budgets, set and manage campaign goals and KPIs, and report regularly on progress towards these goals.

• Fluent in both English and Arabic.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.

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