Digital Marketing Specialist
Internet City, United Arab Emirates
Job Description
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Together we are powering the future of Higher Education:
Here at Ellucian, we are motivated by a mission ~ the power of education to transform lives and change the world. We are the global market leader in EdTech for Higher Education, serving more than 2,900 customers and reaching over 22 million students in 50+ countries. We are dedicated to helping Higher Ed thrive by transforming their institutions to agile, digitally connected campuses that enable student success. About the Opportunity: The Digital and Content Marketing Manager for EUR-MEA-APAC regions will partner closely with digital and content marketers worldwide to drive digital regional strategy and execution for paid programs (ABM, social, content marketing, communications, etc.), organic, and digital content specific to the markets to drive awareness and pipeline growth. In this role, you will own the EUR-MEA-APAC social channels and drive content creation for the three regions to up level awareness and thought leadership positioning, with a goal towards driving increased and accelerated pipeline. Where you will make an impact
- Create and maintain a yearly content and digital/social media marketing plan for each region (EUR, MEA, & APAC)
- Analyze marketing needs and opportunities based on current performance, anticipated sales, and desired outcomes
- Manage the regional range of paid digital programs including social (primary), search, social, display/retargeting, content syndication, webinars, emails, etc. to optimize spend within and across channels.
- Partner with Solutions Marketing and Brand to ensure digital campaigns are targeted to our EUR-MEA-APAC campaigns and key personas and aligned to our messaging
- Work with the web team to build and maintain regional microsites
- Create Arabic content needed to support ME digital campaigns and tactics.
- Optimize campaigns and landing pages to improve conversion rates and work with Analytics/BI to effectively measure and report on EUR-MEA-APAC inbound traffic.
- Support Channel Partner initiatives to ensure a consistency in content across regions
- 3-4 years in marketing - B2B, high tech/SaaS or higher ed preferred
- English and Arabic proficiency is required.
- Strong knowledge on content creation and experience in developing and executing regional digital marketing plans; experience within the MEA, Europe and APAC regions
- Ability to forecast, measure, analyze and report on the impact of regional demand programs in terms of KPIs aligned to sales models
- Excellent program management, calendar timeline, and budget management experience
- Proficient in Salesforce, Marketo, Sprout and team project management tools such as Monday.com desirable
- Record of operational improvements that enabled scale and increased stakeholder satisfaction
- 25 days annual leave plus public holidays
- End of service gratuity and flight allowance contributions
- Private medical and dental cover for self, spouse and 2 dependents
- Thrive Flex Program that allows you to contribute towards your health, financial or learning interests
- 5 charitable days to support the community that supports us
- Diversity and inclusion programs that promote employee resource groups such as: Women in Technology, Lean In Circles and Go Green to name a few.
- Parental leave
- Employee referral bonuses to encourage the addition of great new people to the team
- We Foster a learning culture with:
- Tuition Reimbursement Assistance
- Professional development opportunities
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Job Detail
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Job IdJD1575243
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationInternet City, United Arab Emirates
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EducationNot mentioned