Job Description

About the Role

We're looking for a

Digital Marketing Specialist

who has hands-on experience working with

global coaches, online educators, and personal brands

, and knows exactly how to scale their revenue using a full 360 marketing strategy.

This is not an entry-level execution role.
You'll be driving the growth engine--content, community, funnels, paid ads, email, and conversions.

If you've helped a coach scale their digital products, courses, live programs, or memberships... this role is for you.

Key Responsibilities1. Content Strategy & Organic Growth

Plan and execute a weekly content calendar across Instagram, YouTube, LinkedIn, TikTok, and Facebook. Repurpose long-form content into viral micro-content. Write high-converting captions, hooks, content angles, and storytelling posts. Optimize all content for reach, retention, and engagement. Manage community engagement: comments, DMs, and conversation starters.

2. Paid Advertising & Performance Marketing

Set up, manage, and optimize paid campaigns on Meta, YouTube, Google, TikTok, and LinkedIn. Build, test, and refine audiences specifically for coaching funnels and course sales. Monitor ROAS, CPL, CPA and overall funnel performance. Run retargeting and remarketing campaigns across platforms. Create creatives + ad copy (in collaboration with design team/AI tools).

3. Funnels, Landing Pages & CRO

Build and optimize funnels (webinar funnels, lead magnets, tripwire funnels, challenge funnels, course sales pages). Coordinate with designers/copywriters to create high-converting landing pages. Improve conversion rates through A/B testing, heatmaps, audience insights, etc. Understand behavior-based automation via tools like GoHighLevel, ActiveCampaign, or similar.

4. Email Marketing & Automations

Plan and execute email campaigns, nurture flows, and launch sequences. Segment the audience based on behavior, interests, and purchase journey. Write compelling emails (value-based + sales-driven). Build automation workflows for evergreen and live launches.

5. Product Launches & Growth Campaigns

Assist in planning and executing global launches (webinars, challenges, cohorts, new courses). Build pre-launch, launch, and post-launch campaigns. Track KPIs across each launch and identify improvement opportunities. Collaborate directly with the coach/founder to scale brand reach and authority.

6. Data, Analytics & Reporting

Track end-to-end data from content ? leads ? conversions ? repeat customers. Prepare weekly and monthly reports with actionable insights. Make data-driven decisions to optimize performance.

Required Skills & ExperienceMust Have:

? Experience working with global coaches or education brands
? Proven track record scaling digital products, courses, or coaching programs
? Strong understanding of full-funnel marketing (top, middle, bottom)
? Expert in Meta Ads + Google Ads (YouTube ads preferred)
? Deep understanding of organic content + short-form content trends
? Strong copywriting skills (hooks, ads, emails, scripts)
? Ability to work with tools like GoHighLevel, Kajabi, ClickFunnels, or similar
? Ability to manage multiple campaigns at once
? Comfortable with analytics and performance dashboards

Bonus Skills:

Experience with AI tools (ChatGPT, Creatify, Descript, Heygen, Canva AI) Experience running international campaigns across multiple markets Basic video editing or directing content shoots Understanding of personal branding for coaches Knowledge of community-building strategies

Ideal Candidate Profile

You are someone who:

Understands the coaching and education business model deeply Can take content + offers and turn them into scalable systems Thinks strategically but also executes fast Can take end-to-end ownership of growth Loves experimentation and optimization Works well in a fast-moving, global brand environment Is hungry to scale revenue, community, and brand authority

What You'll Get

Work directly with a global coach and entrepreneur Opportunity to lead growth for multiple courses, programs, and communities A performance-driven culture with room for experimentation Access to premium AI tools, automation tech, and training Growth-based incentives (performance bonuses possible)
Job Types: Full-time, Part-time

Pay: AED3,000.00 - AED6,000.00 per month

Expected hours: 4 per week

Application Question(s):

Share one campaign you ran for a coach/creator that directly increased sales or leads. What was your strategy and what were the results? If you had to grow a coach from 0 to $10K/month in 90 days, what exact steps would you take? What percentage increase in leads/sales have you delivered for your previous clients (approx.)? Share a link to the best landing page, ad, or funnel you've built. What made it convert? Explain your process for creating a weekly content calendar for a global coach. Have you worked with a coach, creator, or online education brand before? Have you managed both organic content and paid ads for a personal brand or coach? Have you built landing pages using tools like GoHighLevel, ClickFunnels, Kajabi, or similar? Do you have experience writing ad copy, email sequences, and social media captions yourself? * Have you worked with marketing automation tools (GHL, HubSpot, ActiveCampaign, etc.)?