Job Overview We are seeking a Digital Marketing Specialist for our company. You will be leading our digital marketing team and will be responsible for developing, overseeing, and optimizing digital marketing initiatives to maximize brand awareness, e-commerce sales, and lead conversion through various channels. Online marketing and maximizing revenue generation would be the core duty of this job. You will be required to publish blogs, video logs, websites, articles, etc. You will work towards promotions and advertise our services and our products \xe2\x80\x93 outpatient healthcare services, laboratory services, and pharmacy products. Responsibilities
Develop digital media strategies with business goals aligned with the company\xe2\x80\x99s vision.
Create digital content including websites, blogs, articles, animated explainer videos, etc.
Establish our online presence and create brand awareness.
Run day to day social media and search engine optimization audits to ensure best practices are being used.
Maintain SEO regular keyword research and other best practices.
Create a unique brand identity online.
Create visual concepts for promotional activities.
Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
Spread the company\xe2\x80\x99s message through social media and other online mediums.
Increase the company\xe2\x80\x99s sales through online marketing.
Improve customer engagement using various marketing strategies.
Supervise ROI and KPIs.
Requirements
Proven work experience as a Digital Media Specialist or Digital Marketing Manager.
Professional certifications like Digital Marketing Fundamentals and Digital Brand Management will be an advantage
A portfolio mentioning the projects undertaken so far would be preferred.