Digital Marketing Specialist Experience : 2 to 5 Yrs Notice : Immediate Joiners Only : As a Digital Marketing Leader, you will be responsible for shaping and executing the overall digital marketing strategy of the company. You\xe2\x80\x99ll provide guidance, direction, and leadership to the digital marketing team and collaborate with senior management to achieve the company\xe2\x80\x99s marketing goals. Here are the key responsibilities: Responsibilities: Create and manage Google Ads campaigns to increase website traffic, brand awareness, and lead generation.
Conduct keyword research and competitor analysis to optimize ad targeting.
Monitor ad performance, adjust bids, and create compelling ad copy to improve click-through rates (CTR) and conversion rates. * Develop and execute paid advertising strategies on platforms like Facebook, Instagram, Twitter, and LinkedIn.
* Create ad creatives and ad copy that resonate with the target audience.
* Monitor and analyze campaign performance, make data-driven adjustments to maximize ROI.
* Optimize website content and structure to improve organic search rankings.
* Conduct keyword research to identify valuable search terms and phrases.
* Implement on-page and off-page SEO strategies to enhance website visibility on major search engines.
* Monitor and report on key SEO metrics and make recommendations for improvements.
* Manage paid search campaigns on platforms like Google Ads and Bing Ads.
*Set budget allocations, bidding strategies, and ad targeting options to drive high-quality traffic and conversions.
* Analyze campaign performance data and provide insights for optimization.
* Use web analytics tools (e.g., Google Analytics) to track and report on the performance of digital marketing campaigns.
* Generate regular reports on key performance metrics, including traffic, conversions, and ROI.
* Provide recommendations based on data insights to improve campaign effectiveness.
* Collaborate with content creators to ensure that website and ad copy is optimized for SEO and user engagement.
* Implement on-page optimization techniques and recommend content improvements. Qualifications:

• Bachelor\xe2\x80\x99s degree in Marketing, Business, or a related field.
• Proven leadership and team management skills.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and project management skills.
• In-depth knowledge of the latest digital marketing trends and technologies.

Job Type: Full-time Salary: From AED4,000.00 per month Ability to Commute:

• Dubai (Required)

Ability to Relocate:

• Dubai: Relocate before starting work (Required)