Description

Job Summary: Looking for a Digital Marketing Specialist in Dubai, United Arab Emirates (UAE)

Job Key Details:

• Develop and implement a comprehensive digital marketing strategies that align with the company\'s goals and objectives
• Conduct market research and analysis to identify target audience, market trends as well as competitive landscape
• Plan, create and manage digital marketing campaigns across various channels
• Optimize website content and landing pages to improve search engine rankings, user experience and conversion rates
• Implement and manage digital advertising campaigns, including keyword research, ad creation, bid management as well as performance tracking
• Research competitors\' pricing and products
• Decide on appropriate placement of ads
• Determine what content will reach customers
• Develop and execute social media strategies to engage and grow the company\'s social media followership and drive traffic to the website
• Monitor and analyze campaign performance using relevant tools and platforms and provide actionable insights and recommendations for continuous improvement
• Create and curate high-quality, engaging content for various digital channels, such as blog posts, social media posts, infographics, videos as well as email newsletters
• Monitor social media and Google Analytics
• Optimize paid advertising campaigns using SEO and other tools
• Collaborate with cross-functional teams, including design, content and development, to ensure cohesive and effective digital marketing initiatives
• Conduct any other related tasks as may be required

Job Qualifications and Experience

• Possess a Bachelor\'s Degree in Marketing or a related field
• At least 2 years of experience in digital marketing with successful track record of planning and executing digital marketing campaigns
• Strong knowledge of digital marketing channels, including SEO, PPC, social media, email marketing, content marketing and display advertising
• Strong experience with web analytics and data-driven decision-making
• Excellent analytical skills, with the ability to interpret data, draw insights and make data-driven recommendations
• Creative mindset and ability to generate engaging content for different digital channels
• Strong communication and interpersonal skills, with the ability to collaborate effectively with team members and stakeholders
• Must be self-motivated and results-driven, with the ability to work independently and manage multiple projects simultaneously
• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, email marketing software as well as content management systems (CMS)

Application Procedure:

All qualified candidates are encouraged to upload their recently updated CVs

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