Digital Marketing Specialist
Dubai, United Arab Emirates
Job Description
The Digital Marketing Specialist is a team member who is responsible for developing and managing digital marketing campaigns. The ideal candidate will be someone who appears to be creative, analytical, and experienced with all aspects of a digital marketing campaigns, including generating leads, conducting market research, and actively engaging with the business to optimize the performance of our digital plans. Role Responsibilities
- Developing and implementing digital marketing campaigns.
- Creating clear and relevant briefs for visual concepts for promotional activities
- Managing the digital marketing calendar (the social editorial calendar and the Ad-Hoc resources)
- Safeguarding the online presence and reputation of the company and the brand
- Overseeing the creation and maintenance of social media content
- Tracking digital marketing performance
- Creating and updating digital marketing reports and quarterly audits to be presented to senior leadership.
- Optimize Media Buying/Traffic Acquisition
- Conduct market research to inform campaigns.
- Research advertising trends.
- Research competitors\xe2\x80\x99 online footprint.
- Decide on the appropriate placement of ads.
- Determine what content will reach customers.
- Develop projects to create content.
- Publish digital marketing content online.
- Implement email marketing campaigns.
- Measure digital traffic.
- Monitor social media and Google Analytics
- Optimise paid advertising campaigns using SEO and other tools.
- Report on the growth and analytics of campaigns to stakeholders
- Scale campaigns to maximize ROI.
- Implement experiments and conversion tests.
- Required Skillset & Qualifications
- Certification and/or Degree in Digital Marketing or similar
- Minimum of 7 years of experience as a Digital Marketing Specialist or similar role
- Experience with digital marketing automation software
- Experience with Google Ads and Google Analytics
- Knowledge of web publishing
- Proficiency with SEO tools
- Advanced written communication skills
- Strong time management skills
- Excellent multi-tasking skills
- Strong analytical skills
- Highly developed attention to detail
- Ability to work in a fast-paced environment.
- Ability to prioritize tasks and meet deadlines.
- Comfortable with (is a plus)
- Content Marketing techniques
- CRO (conversion rate optimization) technique
- Dubai: Reliably commute or planning to relocate before starting work (Required)
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Job Detail
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Job IdJD1508778
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned