Digital Marketing Specialist
Dubai, United Arab Emirates
Job Description
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Description The Digital Marketing Executive is the key person in charge of executing the company\xe2\x80\x99s digital marketing campaigns. He/she is involved throughout the campaign ideation, planning, implementation, measurement, and optimisation process. It is therefore essential that he/she has hands-on experience using various digital marketing platforms. The Digital Marketing Executive works closely with the internal marketing team and/or digital agencies to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions. If you\xe2\x80\x99re looking to embark on a digital marketing career and want to find out what it entails and how you can get started, you\xe2\x80\x99ll get a clearer picture reading this article. The Digital Marketing Executive reports to the Digital Marketing Manager. Roles and Responsibilities
- Assist the team in the development of the overall digital marketing strategy
- Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
- Manage and maintain the company\xe2\x80\x99s owned media including websites, mobile apps, and email/CRM software
- Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
- Manage social media marketing campaigns
- Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
- Manage SEO campaigns
- Set up conversion, pixel, and event tracking on the website and across various digital platforms
- Conduct research on market trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
- Dubai: Reliably commute or planning to relocate before starting work (Required)
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Job Detail
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Job IdJD1508564
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned