Job Description

Job Title Digital Marketing Specialist

Experience

Description

All about Zeta Suite
Zeta is the world's first and only Omni Stack for banks and fintechs. We are rethinking payments from core to the edge, led by the vision to augment the purpose of money and banking with technology. A single, modern software stack comprising processing, loans, customizable mobile and web apps, fraud engine, and rewards for retail banking.
We are a new-age, high-growth startup (amp; a unicorn!) founded in 2015 by two visionary leaders Bhavin Turakhia amp; Ramki Gaddipati, whose entrepreneurial legacy amp; excellence has put us on top of the global fintech ecosystem. Zeta counts amongst its customers, over 10 banks and 25 fintechs, across 8 countries - some of our notable clients include Sodexo - a leading issuer of employee benefits amp; rewards with over 30 million global users, and HDFC Bank - the 14th largest bank by market cap in the world.Learn more about our manifesto amp; beyond.
We are looking at someone who has been hands-on at planning and executing campaigns across digital channels.. Excellent communication and creative thinker, with an ability to use data to make informed decisions.We are looking at someone who is creative, solution-oriented and passionate. Someone who has a strong affinity to data. We work in a fast-paced environment, so the ideal Digital Marketer will be able to hit the ground running.
Learn more @ www.zeta.tech, careers.zeta.tech, Twitter, Facebook and Linkedin.What is the job like?

• Plan and execute digital marketing campaigns across channels - PPC, social media channels (linkedIn, youtube, twitter, etc), display and text campaigns across platforms
• Measure and report performance of all digital marketing campaigns, and access against goals (ROI and KPIs)
• Plan and execute SEO related goals to optimize organic search for Zeta's website and its online assets.
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Identify trends and insights, and optimize spend and performance based on the insights
• Stay on top of key trends and best practices in digital marketing, competitive landscape, and the industry to develop winning strategies

Who should apply for this job?

• 2-3 years of relevant experience , preferably at a technology, advertising or digital media company.
• Bachelor's degree in Marketing, Digital Marketing, a related field of study.
• Good analytical skills and data-driven thinking
• Experience with website analytics tools (e.g, Google Analytics, individual SM analytics, HubSpot)
• Working knowledge of HTML, CSS, and JavaScript development and constraints will be an advantage
• Knowledge of SEO.

Life At ZetaAt Zeta, we want you to grow to be the best version of yourself by unlocking the great potential that lies within you. This is why our core philosophy is 'People Must Grow.' We recognize your aspirations; act as enablers by bringing you the right opportunities, and let you grow as you chase disruptive goals.

#LifeAtZeta is adventurous and exhilarating at the same time. You get to work with some of the best minds in the industry and experience a culture that values the diversity of thoughts. If you want to push boundaries, learn continuously and grow to be the best version of yourself, Zeta is the place to be! Explore the life at zeta

Zeta is an equal opportunity employerAt Zeta, we are committed to equal employment opportunities regardless of job history, disability, gender identity, religion, race, marital/parental status, or other special status. We are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the roles and responsibilities.

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