A digital marketing job description can give you a clear outline of what the employer expects from you in a digital marketing role.
The main focus of digital marketing is on handling digital communications across a range of digital platforms.
There are different techniques for connecting and communicating with existing and new customers via websites, email, newsletters, social media, mobile applications and search engines.
Most of these marketing avenues allow you to use key performance indicators (KPIs) to measure marketing campaign performances and track specific metrics to determine their level of success.