Job Description

We are looking for an experienced Digital Marketing Specialist with WordPress knowledge to assist in the planning, execution and optimization of our online marketing efforts. Need to be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue, tech-savvy and intuitive with great ideas to reinforce our marketing campaign. *
Digital Marketing Job Requirements and Responsibilities:
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• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.

• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).

• Identifies trends and insights and optimises spend and performance based on the insights.

• Brainstorms new and creative growth strategies through digital marketing.

• Plans, executes, and measures experiments and conversion tests.

• Collaborates with internal teams to create landing pages and optimise user experience.

• Utilises strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

• Identifies critical conversion points and drop off points and optimise user funnels.

• Develop websites and landing pages in wordpress platform.

• Collaborates with clients and other vendor partners.

• Evaluates emerging technologies.

• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, Ubersuggest, SEMRush, etc.)

• Working knowledge of ad serving tools.

• Experience in setting up and optimising PPC campaigns on all major search engines.

What You'll Have

• Bachelor's degree or equivalent.

• Minimum experience required: 1- 2 years

• Experience with creative cloud products including WordPress, Adobe Photoshop, Illustrator, Premiere Pro & After Effects.

• Experience with Instagram Reels and Social Media Content specifications.

• Experience in developing and managing a robust content development calendar.

Job Type: Full-time