The Digital Marketing Specialist measures and analyzes campaign performance to make data-driven decisions. This role requires strong analytical skills, a deep understanding of digital marketing techniques, and the ability to keep up with emerging trends. Developing and Implementing Digital Marketing Strategies: Create and execute comprehensive digital marketing strategies to achieve business goals. Plan and coordinate digital campaigns, including SEO/SEM, email, social media, and display advertising. A/B Testing: Conduct A/B testing on digital campaigns to optimize performance. Implement changes based on test results. Brand Management: Ensure consistency in brand messaging across all digital channels. Experience in using Social Media Business Managers (Meta, Tik Tok etc.) Suggest and implement activities for improving the quality of online content Proven track of record for successful digital campaigns, growing organic visibility and traffic Develop and execute SEO strategies including on-page, off-page, and technical optimizations. Perform ongoing keyword research, competitor analysis, and SEO audit, snippet optimization, Schema, canonicalization, image optimization, and more Experience in link building strategies. Optimize website architecture, content, and landing pages for search engine marketing Researching and implementing content recommendations for organic SEO success Qualifications: \xc2\xb7 Proficient in marketing research and statistical analysis. \xc2\xb7 Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. \xc2\xb7 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns. \xc2\xb7 Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Ignite Digital) \xc2\xb7 Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, Looker studio, NetInsight, Omniture, WebTrends, SEMRush, Luma, Screaming Frog etc.). \xc2\xb7 Basic knowledge of HTML, CSS, and JavaScript. \xc2\xb7 Experience with A/B and multivariate experiments. \xc2\xb7 Google and google ads certified, with Google Tools experience such as Google Keyword Planner, Google Search Console in Analytics tools \xc2\xb7 Experience in optimizing landing pages and user funnels \xc2\xb7 WordPress knowledge is an advantage. \xc2\xb7 Experience in setting up and optimizing PPC campaigns on all major search engines \xc2\xb7 Plan and write/publish content for Ads, website, and social channels Job Type: Full-time Salary: AED6,000.00 - AED8,000.00 per month Ability to commute/relocate:

• Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)

Experience:

• digital marketing: 2 years (Required)