Digital Marketing & Social Media Specialist

Dubai, United Arab Emirates

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Job Description

Job description As our Digital Marketing and Social Media Specialist, you\'ll be the cornerstone of our marketing strategies, engaging directly with clients to understand their business goals and crafting comprehensive, actionable strategies. Your expertise will span across all digital marketing spheres, including paid and organic channels such as Google Ads, SEO, and SMM. You\'ll collaborate with our media production team, providing insights for content creation and supporting the brainstorming and execution of innovative ideas. Candidates with past experience working with digital agencies will be given preference. RESPONSIBILITIES

Develop, implement, and manage digital marketing strategies that promote our clients\' brands, products, or services across various digital channels, encompassing both paid and organic tactics.
Lead the conceptualization, creation, and execution of compelling video content tailored to target audiences, ensuring consistency with brand guidelines and messaging.
Planning, executing, and optimizing advertising campaigns, including allocating budgets and conducting performance analysis.
Analyze digital media buying opportunities and manage ad placements to maximize ROI.
Collaborate with development, marketing, and design teams to ensure cohesive digital strategies and project execution.
Direct and provide feedback during content creation processes, supporting media production efforts.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

REQUIREMENTS

Bachelor\'s degree in Marketing, Communications, or related field. Advanced degree or relevant certifications preferred.
Proven UAE experience minimum of 2 years in digital marketing, focusing on content creation, advertising, and analytics.
Strong understanding of social media platforms, algorithms, and best practices, including Facebook, Instagram, Twitter, LinkedIn TikTok, etc.
Proficiency in analytics tools such as Google Analytics, Facebook Insights, etc., with the ability to interpret data and draw actionable insights.
Exceptional creativity and storytelling skills, with a track record of producing engaging video content that resonates with target audiences.
A holistic understanding of digital marketing disciplines and the ability to integrate these areas effectively.
Solid foundation and experience in utilizing AI tools

BENEFITS

Opportunity for professional growth within the organization, leveraging the knowledge and experience of our diverse team.
A collaborative, creative, and inclusive work culture.
Access to the latest tools and technologies in digital marketing.
Engaging and impactful projects with diverse clients.
Recognition and rewards for outstanding performance.

If you\'re passionate about digital marketing and looking for an environment where you can grow, innovate, and make a significant impact, we\'d love to hear from you. Apply now to become part of our mission to drive success across a range of exciting industries. Job Types: Full-time, Permanent Salary: AED7,000.00 - AED8,000.00 per month Experience: