Job Description

The Digital Marketing & SEO Executive role will typically involve a great deal of digital and online marketing work, to ensure a positive presence online. As such, the Marketing Executive may need to look at analytics and come up with appropriate courses of action. As such having a familiarity with and knowledge of digital and online marketing methods is beneficial.

Responsibilities:

Preparing and delivering marketing plans within key objectives. Develop and execute effective local SEO strategies including on-page optimization, technical SEO, keyword research, competitor analysis, and content strategy. Working with in-house designers to produce materials of visual impact and within brand guidelines to be posted on the company social media pages. Research backlink opportunities including anchor text, keywords, and pages to link to. Update blogs & newsletters on the company website when necessary. Designing the Brand Guidelines, Company website, Product Videos, Marketing collaterals, promotions, campaigns etc. with help from agencies and vendors. Involving key stakeholders for product at each stage of campaign, and reporting results once completed. Generating and executing marketing campaigns across social media platforms such as Twitter, Facebook, Instagram, YouTube and many more. Generating reports for digital marketing campaigns using data-based analytics tools and presenting this data in an easy-to-understand format. Monitor and analyze site traffic and user behavior to identify trends, insights, and opportunities for improvement. Monitoring competitor activity and generating leads for products and services. Stay up to date with industry trends, algorithm updates, and emerging SEO techniques, and proactively recommend new strategies and tactics to improve performance. Use of company ERP Systems for Marketing and Social media tools. Respond to all reviews on the social media pages. * Develop lead generation program with successful execution and share the generated opportunities with the sales team.