Job Description

The digital marketing senior analyst will support with the digital marketing strategy build for Cigna Healthcare MEA. The candidate will be leading and driving the digital marketing plans for the region to achieve marketing & business objectives \xe2\x80\x93 the responsibilities include website management, search engine optimization, digital marketing campaigns and CX enhancement & customer engagem digital projects.

The candidate will also oversee the direct channel performance through digital.

The successful candidate must have strong technical experience in the digital space and should keep abreast with market trends and best practices.

Digital

Search Engine Optimization (SEO): Optimize website content, structure, and meta tags to improve organic search rankings. Conduct keyword research, monitor website traffic, and implement on-page and off-page SEO techniques.

Digital Marketing Campaigns: Planning and implementing marketing campaigns to achieve business objectives \xe2\x80\x93 across multiple channels and platforms, including Social Media

Analytics and Reporting : Monitor, analyse, and report on key digital marketing metrics and KPIs using tools like Google Analytics. Identify areas for improvement, make data-driven decisions, and provide regular reports to stakeholders.

Conversion Rate Optimization (CRO): Optimize websites and landing pages to improve conversion rates. Conduct A/B testing, analyse user behaviour, and implement changes to enhance user experience and drive more conversions.

Mobile Marketing : Develop strategies to engage with mobile users through mobile advertising, responsive web design, mobile apps, or SMS marketing campaigns.

UX Design and enhancement

Drive digital projects to enhance the Customer Experience and Drive Customer Engagement \xe2\x80\x93 working closely with CX team

Direct Marketing

Campaign Development: Collaborate with marketing teams to develop effective direct marketing campaigns that align with business objectives. This includes identifying target audiences, defining campaign goals, creating compelling messaging, and selecting appropriate channels.

Email Marketing: Develop and implement email marketing campaigns, including creating email templates, writing persuasive copy, segmenting audiences, managing email lists, and monitoring campaign metrics. Use A/B testing to optimize email performance and increase open and click-through rates.

Measurement and Analysis: Track and analyse campaign performance metrics, such as response rates, conversion rates, and ROI. Provide regular reports and insights to stakeholders, identifying areas for improvement and recommending strategies to optimize results.

Budget Management: Monitor campaign budgets and expenses, ensuring cost-effective execution and allocation of resources. Seek opportunities to optimize spending and improve campaign efficiency.

Website Management

Plan, design, and develop website layout and structure.
Collaborate with designers and developers to implement website features and enhancements.
Update and maintain website content, ensuring accuracy and relevance.

Content Management:
Create, edit, and publish website content, including text, images, and multimedia elements.
Ensure content is SEO-friendly and optimized for search engine visibility.
Regularly review and update website content to keep it fresh and engaging.

User Experience and Interface:
Conduct user research and analyze website analytics to improve user experience.
Optimize website navigation, layout, and functionality to enhance usability.

Performance Monitoring and Optimization:
Track website performance metrics, such as page load speed and conversion rates.
Identify areas for improvement and implement strategies to optimize website performance.
Conduct A/B testing and usability testing to refine website elements.
Ensure website compliance with web standards, accessibility guidelines, and data privacy regulations.

Website Analytics and Reporting:
Utilize web analytics tools to gather and analyze website data.
Generate regular reports on website performance, user behavior, and traffic trends.
Present findings and recommendations to stakeholders for strategic decision-making.
Implement tracking mechanisms, such as conversion tags and event tracking, for data collection.

Skills:
Highly organized, ability to manage and prioritize multiple projects.
A proven team player who is able to work in fast moving environment.
Stakeholder and vendor management
Strong Analytical skills
Excellent verbal and written communication skills.

Qualifications:

• Minimum 5 years of experience in digital marketing
• University or college degree \xe2\x80\x93 ideally marketing or digital marketing major

About Cigna Healthcare
Cigna Healthcare, a division of The Cigna Group, is an advocate for better health through every stage of life. We guide our customers through the health care system, empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourselfEMEA@cigna.com for support. Do not email SeeYourselfEMEA@cigna.com for an update on your application or to provide your resume as you will not receive a response.