Global direction of brand messaging above country - focusing on multiple markets.
Creation of digital strategy with a focus on innovative methods ensuring effective targeting
Budget management
Utilisation of creative assets
Optimisation and creation of compelling copy
Creation and delivery of paid social campaigns
Creation and delivery of paid search campaigns, including keyword planning
Analysing Google Analytics data and working with the team to provide user behaviour insights
Optimization of digital client's journey based on these insights
Work with the team on search campaigns and using relevant platforms to help identify opportunities
Weekly / monthly reporting, helping to deliver valuable campaign insights and recommendations
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