Job Description

Visit our website for more details: https://virtualinternships.recruitee.com/o/digital-marketing-manager-fully-remote Would you like to join a rapidly growing company where you can build out, operationalize, and rapidly scale the market share? Are you a passionate, data-driven Digital Marketing guru who has experience managing & deploying the digital campaign in a Tech-based company? Virtual Internships is an EdTech scaleup that delivers global work experience programs that help young people to pursue their dream career. We're proud to be in 'Tech in Asia's Top 50 Rising Startup' List (No.6 in Vietnam) and a winner of The Escape 100: the top purposeful organisations to 'escape' to in 2022. Backed by some of the world's top investors who were early investors in Airbnb, Zoom and LinkedIn, you'll be joining a diverse and passionate team of 130+ working in our hub office in HCMC, and across 25+ countries that believe that remote work is here to stay. If you want to work in a flexible working environment where you can implement your own strategy & improve the social engagement, then read on! The Role We're looking for a hands-on digital marketer who loves to build, has a bias for action, and is focused on tangible impact, from day 1. Success in this role follows a few key areas:

• Delivering paid media campaigns

• Continuous conversion rate improvements through optimization (speed, content, A/B testing, personalization, etc.)

• Improved search rankings through rigorous implementation of SEO strategies

• Unifying the customer journey across properties and connecting analytics to tell the story

What You Will Do:

• Lead all aspects of digital media and build marketing campaigns

• Manage all our paid channels, such as FB/IG, paid search, display ads, etc

• Create, and deploy new multi-channel marketing campaigns that support our strategic objectives and OKRs

• Futureproof our strategy - keeping up to date with all the changes in paid media platforms, and leveraging them to develop our integrated marketing campaigns

• Know what we're doing right (or wrong) - you will need to evaluate third-party campaigns Vs increasing capacity internally to execute in-house

• Analyse user journeys, and develop paid media touchpoints that improve conversion throughout all funnels

• Collaborate with the content team to develop content that drives return on all paid media spend

• Own our SEO strategy, implement technical SEO improvements and continuously partner with our product and content teams to inform critical topics and focus areas to improve our rankings, as well as regularly report on progress

Job requirements

• 3-5 years experience in digital marketing
• Experience working in a early startup environment and/or for an agency developing campaigns for the 18-25 year old audience

• Experience with Google Ads, and paid media social channels

• Strong expertise in driving marketing campaign results, including experience in managing and executing campaigns

• Strong knowledge of SEO best practices and expert knowledge using tools like AHrefs and SEMrush

• Proficient copywriting and grammar skills

• You have a bias for action and employ creative thinking to get things done

It's a bonus if you also have:

• A growth mindset and embrace figuring things out

• Prioritise ruthlessly - you will need to keep disciplined with the important work, and not get distracted by low ROI tasks

• Take responsibility and initiative when responding to new testimonials and comments received; always asking yourself, how can this be used to support our growth marketing strategy

Consider this our wish-list. We know there will be great candidates that don't meet every one of these criteria—if you're passionate about the role and have early-stage startup experience, we'd still love to hear from you. What do we offer?

• Flexibility- flexible work schedule where you manage your own working hours
• Remote working - work from anywhere, with a budget to support your remote setup Open-minded leaders- with colleagues who care about your career goals. There are monthly global virtual events including town halls, ask me anything sessions, virtual coffee chats, and virtual team building
• Professional Development- with a budget that you can utilize however you wish
• Company Laptop- paid for by VI
• Birthday Leave- go enjoy yourself on your birthday without needing to use your annual leave
• Direct contribution- ideas and solutions are encouraged from everyone. Your input is valued and you have a unique opportunity to directly impact the success and help shape the future of VI
• Meritocracy- a culture that prides itself on internal promotions and meritocracy. The majority of our managerial team have risen up (quickly) through the company, including our COO, CAO, CFO, Head of Company Experience and Head of Intern Experience

More about Virtual Internships
We're on a mission to bridge the gap between education and the workplace by making internships accessible to all and preparing young people for the future of work. To do this, we partner with innovative universities, foundations, governments, and companies from around the world. Some Highlights include:

• Winner of Escape The City 2022

• Finalist for 2022 Go: Tech Awards

• Top100 EdTechStartup Selected by HolonIQ in 2021

• Featured on Forbes, BBC News, BBC World, The Telegraph, The Independent, and Professionals in International Education

• Top 20 EdTech Startups ready to address the education's sector's biggest challenges in 2020

• Winner of the 2020 prestigious MassChallenge accelerator program

How to apply for this job: You should apply directly via our website here
https://virtualinternships.recruitee.com/o/digital-marketing-manager-fully-remote
--- > > Please note: We only proceed your application via our website Job Type: Full-time Experience:

• Marketing: 3 years (Preferred)