Date Posted: 14th Nov 2023

Position: Digital Marketing Manager

Candidate must be in UAE

candidate must be from hotels / restaurant back ground

Purpose of the role:

The Digital Marketing Manager will lead all marketing activities from concept to execution. Working closely with the marketing, creative and commercial teams and overseeing the day-to-day execution of e-commerce lead generation and digital marketing campaigns, s/he is responsible for ensuring that the brand is consistently represented and promoted in line with company directives.

Duties and Responsibilities:

• Develop the annual marketing strategy and campaign calendar in line with business objectives.
• Plan, manage and execute all digital marketing activities, including SEO/SEM, CRM, GDN ads & GSN, retargeting, social ads, and display advertising campaigns.
• Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Plan, execute, and measure experiments and conversion tests.
• Collaborate with internal teams to create landing pages and optimize user experience of ecommerce site.
• Utilize strong analytical ability to evaluate end-to-end customer experience across customer touch points.
• Instrument conversion points and optimize user funnels.
• Collaborate with agencies and other vendor partners.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Professional Requirements:

• Bachelors/ Diploma in Marketing/ Marketing Communications or related discipline.
• Proven working experience of 5 to 7 years in digital marketing and ecommerce brand management.
• Demonstrable experience leading digital brands in an ecommerce setting.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate testing.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Working knowledge of ad serving tools (e.g., DART, Atlas).
• Experience in setting up and optimizing Google Ads campaigns.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Strong analytical skills and data-driven thinking.
• Up to date with the latest trends and best practices in digital marketing.

Interpersonal Requirements:

• Creative, innovative, and tech savvy.
• A positive can-do attitude.
• A high level of initiative & proactivity.
• Excellent communication skills, verbal & written.
• Strong organization skills and ability to manage multiple projects at once.
• A drive to continuously learn and grow.
• A strong work ethic and a passion for healthy living.

Salary AED 14000 + standard benefits as per UAE law

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