Digital Marketing Manager

Dubai, United Arab Emirates

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Responsibilities:

Develop, strategize, and manage major client accounts, overseeing all aspects from media planning to implementation and optimization.
Optimize and monitor various campaigns, ensuring they meet key performance indicators (KPIs) such as CPL and conversion rates.
Monitor lead quality through HubSpot and develop strategies to enhance lead generation through lookalike lists and improve CPL when necessary.
Provide weekly and monthly reports and maintain client relationships through regular updates on performance.

Skills and Software Proficiency:

Proficiency in marketing software: Screaming Frog, SEM Rush, Ahrefs\' Backlink Checker, Google Keyword Planner, SE Ranking, MOZ Link Explorer, SEO Site Checkup.
Familiarity with CMS, blogs, and forums: WordPress, Ionize, Bitrix.
Expertise in web analytics tools: Google Search Console and Google Analytics.
Experience in internet advertising platforms: Google AdWords, Facebook, Instagram, and Twitter ads.

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