The Digital Marketing Specialist plans digital marketing campaigns across multiple channels, creates and publishes written and visual content to support marketing initiatives, optimizes marketing funnels to improve performance and communicates results to Management.
Accountabilities:
Assist in the formulation of strategies to build a lasting digital connection with consumers
Plan and monitor and manage the ongoing company presence on social media (Twitter, Facebook, Instagram, Pinterest etc.)
Create Digital Marketing Material for all campaigns
Launch optimized online adverts through Google Adwords, Facebook etc. to increase company brand awareness.
Generate leads by actively running Marketing campaign
Create online newsletters and promotional emails and organize their distribution through various channels such as Mailchimp or other e-mail marketing platform.
Develop and increase company online presence through high-quality backlink generation, press releases, guest posting, and other initiatives that elevate status and brand exposure online.
Provide creative ideas for content marketing and website updates
Improve website performance CMS, HTML, CSS and SEO (keyword, image optimization etc.)
Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
Source and develop content and manage the LMS Platform (LMS)
o Troubleshooting Errors o Assisting the Learners o Answering queries and concerns
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