Digital Marketing Manager
Dubai, United Arab Emirates
Job Description
The purpose of this role will be to take leadership for full funnel digital marketing, gaming and CRM agenda for Pizza Hut.
BUSINESS ACUMEN AND FUNCTIONAL SKILLS:
ABILITIES:
In addition to exhibiting significant future stretch, the role holder will display the following abilities:
2) Results Orientation
EDUCATION: Graduate in Marketing with a focus in Digital Marketing
EXPERIENCE (and other qualifications):
BUSINESS ACUMEN AND FUNCTIONAL SKILLS:
- Best-in-class digital experience and knowledge - A track record of setting business / brand vision and strategy and bringing this to life digitally.
- Experience in building long term digital strategy for MENA with data driven audience and channel strategy.
- Build, budget and execute both long-term strategic and short-term operational digital marketing plans to result in above average business growth and
- Experience managing digital marketing channels including paid social, paid search, affiliate, retargeting and programmatic video/display.
- Build and manage SEO / ASO plan to improve search engine position and increase organic traffic / installs.
- Strong understanding of app marketing ecosystem and expertise to drive app install / app conversion campaigns.
- Lead our PH Gaming platform, and successfully integrate gaming and metaverse into our marketing approach with short-, mid- and long-term strategy in partnership with agency.
- Strong understanding of attribution models and experience driving and leveraging MMM studies and insights
- Elevate our digital analytics approach to be more agile and improve on insights, with robust digital measurement and attribution roadmap.
- Experience analyzing and reporting on digital marketing channel performance including Traffic, CVR, CPO and ROAS
- Automation driven mindset to elevate our ongoing activities on media, creative, partners, etc.
- Define CRM Roadmap with lifecycle campaigns (campaign management and understanding of customer segmentation, automation strategies and platforms
- Demonstrated ability to lead change and shape transformational business
- Able to get the best out of digital marketing agencies and partners such as Google ? understands how to measure digital KPIs and what is needed to drive
- Work closely with digital & e-commerce teams to influence and impact overall digital experience and consumer journey.
- Stay updated with digital & ecommerce trends, share learnings ideas with broader team.
ABILITIES:
In addition to exhibiting significant future stretch, the role holder will display the following abilities:
- Team Leadership
- Team leadership skills, including achieving results through others, engaging and empowering others, coaching for performance and working cross
- Ability to create and articulate a vision, to sell ideas and plans to our franchise partners
- The ability to effectively influence people of all levels in a fast-moving
- Demonstrated success in driving results through others with strong interpersonal and communication skills
- Energy, enthusiasm, commitment, courage and entrepreneurial excitement, with a desire for ownership
- Presence, communication skills and the ability to inspire trust and quickly build credibility within the organization and with our
2) Results Orientation
- A desire to commit to and deliver
- A passion for continuous improvement - Exceptional project management, influencing and communications
- The ability to review and identify issues and opportunities in business processes and
- A strong combination of strategic vision and a willingness to be hands-on in all aspects of your job
- Strategic and analytical; both a big-picture thinker and someone who makes fact-based decisions based on real customer data
- The capability to develop and articulate reliable plans and link them to functional and business financial
- The capacity to establish and adhere to stretching but achievable quantitative and qualitative performance
- The ability to build an environment where the organization and its people learn naturally from experiences and look for ways to apply their learning to benefit the
- The perspective to pivot and pull levers if data analysis conveys that marketing and communications are not driving transaction
- An understanding of the impact of strategic and operational decisions on profitable business growth
- Great organizational skills, with excellent planning and time management skills
EDUCATION: Graduate in Marketing with a focus in Digital Marketing
EXPERIENCE (and other qualifications):
- Marketing professional with 5-7 years? experience working with e-commerce teams in the region.
- The candidate should exhibit a strong interest in food as a category and have past experience in this region working within e- commerce teams.
- Should have a deep passion for digital marketing and have demonstrated in past roles the ability to deploy digital marketing to build the brand and grow sales, instead of relying on traditional media.
- Customer Obsessed with Performance Driven and Digital First mindset.
- A Change Agent who is Emotionally Intelligent and able to Educate on Digital journey.
- Experience working with a major Web analytics and reporting tools - ideally Google Analytics
- Experience working with Google and Apple suite of products such as Apple Maps, Google Maps, Google My Business, Google search console etc.
- Organized, with an ability to prioritize time-sensitive assignments & excellent relationship building skills.
- English - Oral and written communication skills should be of the highest standard,
- Advanced knowledge/ proficiency in Google ads, Facebook TikTok & Snapchat Business Managers, Apple search ads, DV360
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Job Detail
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Job IdJD1542416
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned