Digital Marketing Manager
Dubai, United Arab Emirates
Job Description
We are looking for a Digital Marketing to join our newly formed Forex company As the Digital Marketing Manager you will play a key role in driving qualified lead generation through the effective use of various digital & social marketing channels through strategy, day to day implementation of campaigns and managing third party relationships via Digital Agencies. With full ownership of managing PPC, Display, SEO, CRO, Content and Social Media channels, you will analyze performance and look at ways to improve warm leads to our website. You will work close with the founding team and build this new venture in all aspects related to marketing and Lead management and track conversions. As the Digital Marketing your key responsibilities will be:
- Open new channels for business (offline & online)
- To plan, implement and deliver activity across various digital marketing channels to generate quality leads to the website
- You will own and lead on our digital advertising activity at all stages of the funnel across multiple online channels including AdWords, YouTube and Social Media
- You will have a good understanding of the customer journey, lead management & CRM to deliver a seamless online experience for customers and strategic partners alike
- Analyse channel performance on a regular basis including reporting and spotting opportunities to improve on ROI
- To work with wider teams to ensure digital content and tone voice is on brand ensuring it\xe2\x80\x99s optimised for SEO purposes to generate relevant traffic
- To lead SEO best practice by working independently and with digital agency (where required), regularly reviewing keyword and phrase relevance, ensuring both on and offsite SEO delivers consistent growth in relevant, quality traffic.
- Planning, strategizing, executing, monitoring, and optimizing performance marketing campaigns in line with the budgets allocated.
- Comfortable with analytical tools like Google Analytics, Data Studio, Crazy Egg etc.
- Extensive knowledge of campaign management basis the analytical reports generated for various mediums/platforms and the set KPIs for the campaigns. (Campaigns focusing on CPM, CPL, CPA, CTR, CTV Reach, Engagement etc.)
- Hands-on, relevant experience of managing and optimizing social media handles \xe2\x80\x93 Facebook, Twitter, LinkedIn, Instagram, YouTube.
- Energetic, focused and target driven
- Successful track record in delivering leads through digital channels
- Highly articulate and able to influence in a cross-functional team environment
- Experience in a lead generation using web, digital & social media
- Analytical approach with a strong ability for analysing data and visitor statistics
- Google AdWords and Analytics certified a plus
- Familiarity with Customer Data Platforms like Tealium, CustomerLabs CDP etc.
- Hands-on experience in implementing projects like WhatsApp Business Marketing, Chatbots etc.
- Working knowledge of designing user journeys in CRM
- Digital Marketing (Required)
- Lead Generation (Required)
- Forex Market (Preferred)
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Job Detail
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Job IdJD1533840
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned