Experience in Financial Services is a MUST for this role.
Assist planning online marketing strategy and retargeting campaigns on social media (i.e., Facebook, Google, Instagram, \xe2\x80\xa6.) and ad network platforms
Forecast marketing campaign growth and ROI for marketing campaigns
Target the optimization output department across creative, geo, platform, and channel to maximize returns and deliver performance at scale
Develop engaging online content including, videos, graphics, and blogs;\xe2\x80\xa6 monitor and analyze content success
Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information
Grow relationships network with advertising partners to test new traffic sources
Drive traffic to company pages
Continuous market research and present actionable verdicts