Proven experience as a Digital Marketing Manager or in a similar role.
Strong understanding of digital marketing concepts, including ad campaigns, SEO, social media, and email marketing.
Proficient in using digital marketing tools and platforms, such as Google Ads, Google Analytics, SEO tools, social media management tools, and email marketing platforms.
Excellent command of English, both written and verbal.
Creative mindset with the ability to develop engaging and innovative digital marketing campaigns.
Strong analytical skills and ability to interpret data to drive actionable insights.
Ability to manage multiple projects simultaneously and meet deadlines.
Strong communication and interpersonal skills, with the ability to work collaboratively with cross-functional teams.
Responsibilities:
Develop and execute comprehensive digital marketing strategies to enhance brand awareness and drive online traffic.
Plan and manage digital advertising campaigns, including PPC, display ads, and remarketing, to achieve measurable results.
Monitor and optimize campaign performance, utilizing analytical tools to measure ROI and make data-driven decisions.
Conduct keyword research and implement effective SEO strategies to improve search engine rankings and organic traffic.
Manage and oversee social media channels, creating engaging content and ensuring consistent brand messaging.
Monitor social media trends and implement strategies to grow and engage our online community.
Create and manage email marketing campaigns, including audience segmentation, content creation, and performance tracking.
Analyze digital marketing metrics and provide regular reports and insights to the management team.
Stay updated on the latest digital marketing trends, tools, and best practices, and make recommendations for continuous improvement.
Collaborate with internal teams, including design and content, to ensure consistent brand messaging across all digital platforms.
Manage relationships with external vendors and agencies, as necessary.