Job Description

Job Title: Digital Marketing Intern (Social Media Acquisition Focus)

Location:

Dubai, UAE

Department:

Commercial Football Programmes

Duration:

3 months |

Compensation:

Paid Internship

About Us

We are a high-performance, international football organisation based in Dubai, delivering elite football programmes to players from around the world. With a proven track record in youth development, scholarships, and professional opportunities, we are rapidly expanding our commercial outreach across digital platforms.

Role Overview

We are seeking a results-driven and data-savvy Digital Marketing Intern to support our social media acquisition strategy across Instagram and TikTok. The role is ideal for someone passionate about digital growth, youth sport, and high-quality lead generation through social media campaigns.

Key Responsibilities

Assist in managing paid and organic social campaigns on Instagram and TikTok, focused on lead generation and programme awareness. Research and engage with online communities and audience profiles aligned with our brand values and programme pricing. Help build custom and lookalike audiences through Meta Ads Manager and TikTok Ads platform. Track performance and provide weekly reports on key growth metrics including reach, click-through rate (CTR), cost per lead (CPL), and conversions. Support the setup and optimisation of digital funnels, including landing pages, lead forms, and pixel-based retargeting strategies. Collaborate with the creative team to brief and publish content tailored to key demographics and audience segments. Identify high-performing competitor content and trends, and assist in applying learnings to our own campaigns. Stay current on social media trends and suggest new opportunities for growth and engagement.

What We're Looking For

Currently pursuing or recently completed a degree in Marketing, Digital Media, Communications, or a related field. Strong working knowledge of Instagram, TikTok, and Meta Ads Manager (knowledge of TikTok Ads is a plus). Analytical mindset with an ability to interpret campaign data and audience behaviours. Passion for football, youth development, or sports marketing. Highly organised, detail-oriented, and proactive in problem-solving. Strong written communication skills and an eye for engaging copy.

Bonus Skills (Not Required)

Experience with Meta Pixel or TikTok Pixel implementation and tracking. Experience using tools like Mailchimp, Webflow, or Zapier. Familiarity with social media automation or influencer marketing.

What You'll Gain

Hands-on experience in running performance-driven campaigns for a fast-growing football business. Direct mentorship from experienced digital marketing and commercial leads. A meaningful role contributing to the growth of elite youth athletes worldwide. Potential opportunity for a full-time role upon successful completion of the internship.

To apply, please send your CV and a brief cover letter explaining your interest in digital growth within the sports industry to applications@gulfunitedfc.com

Job Type: Internship
Contract length: 3 months

Pay: AED1,000.00 - AED2,500.00 per month

Application Deadline: 30/05/2025