Job Description

Job Title:

Digital Marketing Specialist

Job role :

A Digital Marketing Specialist is responsible for developing, implementing, and managing online marketing campaigns that promote a company's products or services. This role requires a combination of creativity, strategic thinking, and technical expertise to drive traffic, generate leads, and increase brand awareness through various digital channels.

Key Responsibilities:

Campaign Strategy and Planning:

Develop and execute digital marketing strategies to achieve business objectives. Plan and manage online marketing campaigns, including email marketing, social media, search engine optimization (SEO), and pay-per-click (PPC) advertising. Set measurable goals and KPIs to track the success of campaigns.

Content Creation and Management:

Create engaging and relevant content for various digital platforms, including websites, blogs, social media, and email newsletters. Manage and update content on the company's website and social media channels. Coordinate with designers and copywriters to produce high-quality digital content.

SEO and SEM:

Conduct keyword research to optimize website content and improve organic search rankings. Manage and optimize PPC campaigns to maximize ROI. Monitor and analyze website traffic and user behavior using tools like Google Analytics.

Video content creation and Social Media Management:

Develop and execute social media strategies to increase brand awareness and engagement. Create and schedule posts on social media platforms such as Facebook, Twitter, Instagram, and LinkedIn. Monitor social media channels for customer inquiries and feedback, and respond promptly.

Email Marketing:

Develop and manage email marketing campaigns to nurture leads and engage customers. Design and send email newsletters, promotional emails, and automated drip campaigns. Analyze email campaign performance and implement improvements.

Data Analysis and Reporting:

Track and measure the performance of digital marketing campaigns using analytics tools. Generate regular reports on campaign performance and provide insights for optimization. Use data-driven insights to make informed decisions and improve marketing strategies.

Collaboration and Communication:

Collaborate with cross-functional teams, including sales, product, and design, to ensure alignment on marketing objectives. Communicate effectively with stakeholders to provide updates on campaign progress and results. Stay up-to-date with industry trends and best practices in digital marketing.
Job Type: Full-time

Pay: AED2,500.00 - AED3,500.00 per month

Ability to commute/relocate:

Dubai: Reliably commute or planning to relocate before starting work (Required)
License/Certification:

* uae driving lisence (Required)