The Digital Marketing Executive is responsible for developing, implementing, and managing online marketing campaigns that promote a company's products or services. The role plays a major part in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Key Responsibilities:
Plan and execute digital marketing campaigns across platforms (Google, Facebook, Instagram, LinkedIn, etc.)
Manage SEO/SEM, email marketing, and online advertising strategies
Monitor and analyze campaign performance using tools like Google Analytics and adjust strategies accordingly
Create, publish, and manage engaging content across social media and company websites
Coordinate with design and content teams to produce digital assets (banners, videos, posts)
Conduct competitor and market research to identify trends and opportunities
Optimize landing pages and user funnels to improve conversion rates
Qualifications:
Bachelor's degree in Marketing, Business, Communications, or a related field
Certifications in Digital Marketing, Google Ads, SEO, or related platforms (preferred)
1-3 years of experience in digital marketing or online advertising
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