Digital Marketing Executive

United Arab Emirates, United Arab Emirates

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Job Description

The client is looking to hire a Digital Marketing Executive who can support their Middle East Communications team across multiple programs including earnt, paid and social media.

The individual should have 4-5 years\xe2\x80\x99 experience in PR/media relations and is well versed in digital marketing, reporting and data analysis. This role also plays a key part in supporting other members of the communications team and will support on internal and external communications projects. The individual should be comfortable in working in a matrix role and working with colleagues in other markets to achieve results.

Job Responsibilities:

Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.

Management of campaign website.

Management of corporate social media channels \xe2\x80\x93 from sourcing and developing local content, working with global colleagues on activity calendar and seeking approvals with necessary stakeholders in a timely fashion as per the plan.

Work cross-departmentally to align campaign strategies and goals across the organization.

Provide ongoing actionable insights into campaign performance to relevant stakeholders.

Define, measure, and evaluate relevant paid media KPIs.

Build out media buys for various platforms and oversee the day-to-day execution of paid media with agency.

Oversee paid media budget and ensure ROI with buying agency.

Maintain knowledge of industry best practices and new technologies.

Support Communications Director with reporting including campaigns, quarterly and annual functional reports, which includes coordinating with internal and external communication team for input.