a~ Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns a~ Design, build and maintain our social media presence a~ Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) a~ Identify trends and insights, and optimize spend and performance based on the insights a~ Brainstorm new and creative growth strategies a~ Plan, execute, and measure experiments and conversion tests a~ Collaborate with internal teams to create landing pages and optimize user experience a~ Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points a~ Instrument conversion points and optimize user funnels a~ Collaborate with agencies and other vendor partners a~ Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Job Types: Full-time, Contract Experience:
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