Job Description

Job Summary

We are looking for a highly skilled and data-driven

Digital Marketing Executive

to manage our online marketing campaigns, social media presence, and lead generation activities. The ideal candidate must have hands-on experience with

Meta Ads, Google Ads, SEO, content creation, and social media management

.

This role requires someone who understands the UAE market, can create effective campaigns, optimize performance daily, coordinate with sales teams, and produce measurable results.

Roles & Responsibilities Paid Ads & Lead Generation

Plan, create, and manage performance-driven marketing campaigns on

Meta (Facebook/Instagram)

,

Google Ads

, and other digital platforms. Set up and optimize

lead generation campaigns

(lead forms, landing pages, WhatsApp leads) with clear tracking for CPL and conversions. Create and test ad creatives--headlines, copy, images, reels, short videos--aligned with company services (AC duct cleaning, deep cleaning, maintenance, renovation, etc.).

Social Media Management

Build and manage a

monthly social media content calendar

(posts, stories, reels). Handle daily posting, engagement, responding to comments and DMs, and basic customer queries professionally. Work with designers/video editors or AI tools to produce creative assets for both paid and organic content.

Analytics & Reporting

Monitor daily campaign performance using

Meta Ads Manager, Google Ads, Google Analytics

, and other tracking tools. Adjust campaigns as needed (scaling, pausing, changing creatives, updating targeting). Track and report key marketing KPIs: leads, CPL, conversion rate, reach, engagement, website traffic, and ROI. Maintain CRM/lead tracking sheets with proper UTM tagging and documentation.

Coordination & Strategy

Work closely with the sales team to ensure timely follow-ups on leads and improve lead quality. Support

local SEO

and online reputation management (Google Business Profile, reviews, local listings). Conduct market research, competitor analysis, and suggest new campaign ideas tailored to the UAE market. Ensure all marketing communication follows brand guidelines and platform advertising policies.

Requirements

Minimum

2-4 years

of digital marketing experience in the UAE (Facility Management, Cleaning, Maintenance, Home Services industry preferred). Strong experience with

Meta Ads + Google Ads

(mandatory). Knowledge of CRM, tracking tools, and UTM parameters. Experience in social media management for platforms like Instagram, Facebook, TikTok & LinkedIn. Ability to create or coordinate high-quality creatives (images, videos, reels). Strong analytical skills and a performance-driven mindset.

Preferred Skills

Knowledge of basic on-page SEO and Google Business Profile. Experience with AI tools for content, visuals, or automation. Excellent communication and storytelling ability. Understanding of the Dubai/UAE service industry market.

What We Offer

Competitive salary package Performance-based incentives Friendly and fast-paced working environment Growth opportunities within the company
Job Types: Full-time, Permanent

Pay: AED3,000.00 - AED4,000.00 per month