Digital Marketing Executive

Dubai, United Arab Emirates

Outline

4 Current Jobs Openings

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Job Description

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns and maintain the company\xe2\x80\x99s owned media including websites, mobile apps.
Manage social media marketing campaigns and Designs, builds, and maintains our social media presence.
Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
Set up conversion, pixel, and event tracking on the website and across various digital platforms.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
Conduct research on market trends, brand\xe2\x80\x99s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
Brainstorms new and creative growth strategies through digital marketing.
Plans, executes, and measures experiments and conversion tests.
Collaborates with internal teams to create landing pages and optimize user experience.
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Identifies critical conversion points and drop off points and optimizes user funnels.
Collaborates with agencies and other vendor partners.
Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
Provides thought leadership and perspective for adoption where appropriate.
Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Qualifications / Skills:

Creating and maintaining client relationships
Self-motivated yet customer-focused
Proficient in marketing research and statistical analysis
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
Bachelor\xe2\x80\x99s or master\xe2\x80\x99s degree in marketing or a related field
Proven working experience in digital marketing, particularly within the industry
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.)
Working knowledge of ad serving tools
Experience in setting up and optimizing PPC campaigns on all major search engines
Working knowledge of HTML, CSS, and JavaScript development and constraints