Digital Marketing Executive

Dubai, United Arab Emirates

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Job Description

A growing home maintenance and renovation company in Dubai is hiring a Digital Marketing Executive. The job description of a digital marketing professional can vary depending on the specific role and the organization\'s needs. However, here is a general overview of the responsibilities and skills commonly associated with digital marketing jobs: Strategy Development:

Developing and implementing digital marketing strategies to achieve organizational goals.
Conducting market research and competitor analysis to identify opportunities and trends.

Online Advertising:

Managing and optimizing online advertising campaigns (e.g., Google Ads, Facebook Ads).
Analyzing ad performance and adjusting strategies to improve ROI.

Social Media Management:

Creating and managing social media profiles for the organization.
Developing content calendars and posting schedules.
Engaging with the audience on social media platforms.

Content Marketing:

Creating and optimizing content for digital channels, including websites, blogs, and social media.
Implementing SEO strategies to improve content visibility.

Email Marketing:

Developing and executing email marketing campaigns.
Managing subscriber lists and analyzing email performance metrics.

Search Engine Optimization (SEO):

Optimizing website content for search engines.
Conducting keyword research and implementing on-page and off-page SEO strategies.

Analytics and Reporting:

Using analytics tools (e.g., Google Analytics) to track and analyze website and campaign performance.
Generating reports and providing insights to improve marketing strategies.

Conversion Rate Optimization (CRO):

Analyzing user behavior to improve website conversion rates.
Testing and implementing strategies to enhance the user experience.

Digital Marketing Tools:

Familiarity with various digital marketing tools and platforms, such as marketing automation tools, CRM systems, and analytics platforms.

Collaboration:

Working collaboratively with other teams (e.g., sales, design, development) to integrate marketing efforts.

Continuous Learning:

Staying updated on industry trends, new technologies, and best practices in digital marketing.

Budget Management:

Managing and allocating budgets for digital marketing campaigns.

Digital marketing roles can specialize in specific areas like social media management, PPC (pay-per-click) advertising, SEO, or content creation. Additionally, the level of responsibility may vary from entry-level positions to managerial roles, where strategic planning and leadership skills become more critical. Job Types: Full-time, Part-time Salary: AED2,000.00 - AED2,500.00 per month Expected hours: No less than 8 per week Language: