Description

Job Summary: Looking for a Digital Marketing Executive in Dubai, United Arab Emirates (UAE)

Job Key Details:

• Plan, execute, and optimize digital marketing campaigns across various platforms to achieve KPIs and ROI goals
• Monitor and analyze campaign performance using analytics tools and adjust strategies accordingly
• Create engaging and relevant content for various digital channels, including social media, website, blogs, as well as email newsletters
• Manage and grow the company social media presence, including posting regular updates, engaging with the community, and running paid advertising campaigns
• Ensure content aligns with brand voice, messaging, and SEO best practices
• Create and execute email marketing campaigns, including designing email templates, segmenting lists, and analyzing email performance
• Stay up-to-date with industry trends and competitors\' activities
• Track and report on digital marketing KPIs and performance metrics regularly
• Provide insights and recommendations for continuous improvement
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Implement SEO strategies to improve organic search rankings and drive traffic to the website
• Identify trends and insights, and optimize spend and performance based on the insights
• Carry out any other related tasks as may be required

Job Qualifications and Experience

• Possess a Bachelor\'s Degree in Marketing or a related course
• Must have proven working experience in digital marketing
• Proven experience leading and managing SEO/SEM, marketing database, email, social media as well as display advertising campaigns
• Must be highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Strong working knowledge of ad serving tools including DART, Atlas etc
• Experience in optimizing landing pages and user funnels is a must
• Good experience in setting up and optimizing Google Adwords campaigns
• Must have good working knowledge of HTML, CSS, and JavaScript development as well as constraints
• Strong analytical skills and data-driven thinking
• Must be up-to-date with the latest trends and best practices in online marketing and measurement
• Must have experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools such as Google Analytics, NetInsight, Omniture, WebTrends

Application Procedure:

All qualified candidates are encouraged to upload their recently updated CVs

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