Job Description

Digital Marketing Executive (5740)

Rare Finds is a diverse collection of resorts celebrating the individuality and unique identity of a destination, with a distinct ability to captivate the imagination, and bring to the forefront the essence of a place. Authentic and captivating, Bab Al Shams Desert Resort is a truly magical destination, where expertly curated itineraries and bespoke entertainment are the beating heart of our legendary desert-based destination. Part of our unique Rare Finds collection, the essence of Bab Al Shams joins our guests together to discover the most soulful experiences and humbling journeys, set against Dubai's endless dunes and rich culture.

OVERVIEW As a Digital Marketing Executive, you will support the Director of Sales & Marketing with the planning and execution of an effective digital marketing strategy that builds and maintains a powerful online presence for the hotel as well as increases revenue, grows market share and creates a consistent multi-channel experience for our users and guests.

RESPONSIBILITIES . Passionate about the digital world with a deep understanding of the ever-evolving digital and social media environments . Able to lead integrated digital marketing campaigns from concept to execution . Exceptional organizational skills and attention to detail . Data-driven thinking and strong quantitative, analytical, and problem-solving skills, including the ability to turn data and insights into online marketing initiatives . Solid knowledge of website analytics and CRM/marketing automation tools . Experience in optimizing landing pages and user funnels . Out-of-the-box thinker and innovator . Up-to-date with the latest trends and best practices in online marketing and measurement Key Responsibilities . To develop, implement, track and optimize the hotel's digital marketing campaigns across all paid, owned and earned channels . To regularly track, analyses and report, weekly, monthly and quarterly, on campaigns and channels' performances vs. agreed KPIs and budget . To design, build and maintain social media presence and campaigns . To collaborate and manage relationships with agencies and third parties . To manage various e-tools e.g. CRM, CMS, ORM, Social Media Management Platforms etc.To build, maintain and update customer databases . To set up, distribute, monitor and analyses direct communications and email marketing campaigns via CRM . To ensure the database is segmented effectively for targeted marketing activities . To contribute to the planning of integrated marketing campaigns . To manage the distribution of content across all channels and to ensure it is constantly up to date and in line with the brand guidelines . To manage and monitor the hotel's online reputation across different reviews sites and social media platforms . To identify trends, insights and opportunities to optimize performance . To monitor and report on competitors' online activities Requirements

REQUIREMENTS . Bachelor or Master degree from an accredited university in Digital Marketing, Information Technology or Computer Science . Advanced computer skills: Microsoft Suite, Word, Excel and PowerPoint; Adobe Photoshop; social media listening/ tracking and analytic tools . At least 3 years of digital marketing experience, leading and managing digital marketing campaigns . Internet marketing experience in hospitality/travel industry . Strong understanding of traditional and online marketing tactics and strategy . Familiarity with design software preferred . Content management and web analytics experience . Knowledge of website production with a firm grasp of website fundamentals . Ability to independently manage multiple tasks and projects . Demonstrates self-confidence, energy, and enthusiasm . Initiative and Commitment to Achieve . Effective Communication . Attention to detail . Problem solving and decision making . Leadership skills . Customer focused . Team work . Interpersonal skills . Strategic Thinking

Join a team that is warm, caring, connected and empowered to create truly unique experiences. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.