Digital Marketing Executive

Dubai, United Arab Emirates

Manpower Middle East

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Job Description

Posted Date

1 day ago

Location

Dubai

Discipline

Digital Marketing

Job Reference

31159

Salary

0.0

The client is looking to hire a Digital Marketing Executive who can support their Middle East Communications team across multiple programs including earnt, paid and social media.

The individual should have 4-5 years\xe2\x80\x99 experience in PR/media relations and is well versed in digital marketing, reporting and data analysis. This role also plays a key part in supporting other members of the communications team and will support on internal and external communications projects. The individual should be comfortable in working in a matrix role and working with colleagues in other markets to achieve results.

Job Responsibilities:

Develop, execute, and optimize cutting-edge digital campaigns from conception to launch.
Management of campaign website.
Management of corporate social media channels \xe2\x80\x93 from sourcing and developing local content, working with global colleagues on activity calendar and seeking approvals with necessary stakeholders in a timely fashion as per the plan.
Work cross-departmentally to align campaign strategies and goals across the organization.
Provide ongoing actionable insights into campaign performance to relevant stakeholders.
Define, measure, and evaluate relevant paid media KPIs.
Build out media buys for various platforms and oversee the day-to-day execution of paid media with agency.
Oversee paid media budget and ensure ROI with buying agency.
Maintain knowledge of industry best practices and new technologies.
Support Communications Director with reporting including campaigns, quarterly and annual functional reports, which includes coordinating with internal and external communication team for input.
Drive content engagement with the audience and improve growth.

Requirements/Qualifications:

Bachelor\'s degree in Business Administration, Marketing, Mass Communications or other advertising subjects preferred.
Excellent planning and project management skills, with strong attention to detail.
Excellent digital marketing skills in planning, executing and reporting on campaigns.
Experience in working in a highly regulated environment.
Flexible and agile to change, with a resilient personality and that is able to stay calm under pressure.
Strong interpersonal skills and significant experience in systematic stakeholder management, cross-regional teams, and other key stakeholders.
Excellent oral and written communication, negotiation, and presentation skills.
Strong team player with ability to earn trust, collaborate and influence a wide range of stakeholders, to drive toward business goals and outcomes independently and proactively.
Strong knowledge and abilities to use multiple platforms and channels (including digital) for a range of audiences.
Background and experience in PR/media relations agencies with good account management and understanding of corporate, in-house marketing campaigns.
Well versed in digitally running campaigns and PR works - website/SEO/SEM/social media.