As a Digital Marketing Executive, you will work in close collaboration with senior management to aid in day-to-day marketing activities including social media, creative content development, and content writing to drive qualified leads into sales. Candidate must be creative, a quick learner, and able to refine efforts as needed to maximize effectiveness.
Write and edit content supporting all marketing activities.
Craft compelling social media posts, messaging for paid ads and supporting content to drive sales.
Assist in social media efforts to promote events, content marketing, and campaigns via established networks.
Assist in the creation of graphics for marketing materials including social media, advertisements, website content to communicate brand value as effectively as possible.
Research and collect lead data from our analytics sources to improve effectiveness of social media efforts in support of lead generation activities.
Assist in interpreting social metrics to identify successes and opportunities
Monitor website and social media channels for issues/problems; route internally as needed.
Assist in writing copy for website, social media, email marketing, press releases, and blog posts.
Provide critical support to the Marketing Department.
Deliver consistent results, hits deadlines within the scope of role, and take ownership of tasks and outcomes.
Generate new ideas in team settings.
QUALIFICATIONS
Some professional marketing experience preferred.
Working knowledge of all major social media platforms and emerging technology (Facebook, Instagram, Twitter, Google).
Content writing experience is a must.
Experience in Adobe Creative Suite: Photoshop, InDesign, Illustrator.
Knowledge of MS Office Suite: Word, Excel, Power Point.
Excellent organization skills and work ethic.
Passion for marketing, advertising, and technology.
Passion for social media, content writing, and creative.
Ability to work as part of a team, including a passion for Creative execution, User Experience, and working cross-functionally with other teams.
Excited about working in a fast-paced environment, including the ability to rapidly adapt to change and self-motivate in a results-driven culture.
Exceptional listener and communicator who thrives on self-initiative to quickly apply new knowledge.