Job Description

• Assist the team in the development of the overall digital marketing strategy
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
• Manage the creation of relevant and engaging digital content for publishing onto various digital platforms
• Manage social media marketing campaigns
• Manage digital advertising campaigns (SEM, Display, Social, Programmatic)
• Manage SEO campaigns
• Set up conversion, pixel, and event tracking on the website and across various digital platforms
• Conduct research on market trends, brand's audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
• Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
• Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team

Requirements

• Bachelor's degree in Marketing, Information Technology or relevant field.

• Proven work experience as Digital Marketing Executive, Digital Marketing Specialist, Digital Marketing Manager or a related position.

• Exceptional knowledge of digital marketing ideas on SEO and SEM.

• Working experience of ad aiding tools like DART, Atlas, etc.

• Knowhow of web analytics tools.

• Experience in creative content writing.

• Ability to work in a team or individually as and when required.

• Ability to manage and handle multiple tasks.

• Outstanding problem-solving skills.

• Exceptional attention to detail.

• Good verbal and written communication skills.

• Strong working experience with Google Analytics.

Job Type: Full-time